# Tech-Savvy Insurance Wellness Programs Aetna & Apple Take Wellness to the Next Level with Attain By Kalin Ned | Published 2019-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/insurance-wellness-program References: [9to5mac](https://9to5mac.com/2019/01/29/apple-watch-aetna-attain/) & [attainbyaetna](https://www.attainbyaetna.com) Not many insurance wellness programs are as unique and individual-centric as the one run by [Aetna](https://www.trendhunter.com/trends/cvs-healths) in collaboration with Apple. Back in 2016, the health insurance firm utilized the tech giant's watch to promote a sustainable lifestyle. In 2019, Aetna is taking the partnership one step further with the Attain app, marking "the first time the [Apple Watch](https://www.trendhunter.com/trends/aarp-now) has been used at this scale." The insurance wellness program will allow users to [track their activity levels](https://www.trendhunter.com/trends/oura-ring-41). Aetna will be setting daily and weekly activity goals and when met, eligible individuals can "earn their Apple Watch through their participation" or opt-in for retail gift cards. Attain will also recommend healthy actions and will grant Aetna members access to their health history. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Tech-savvy Insurance Wellness Programs:** Using technology to incentivize healthy behavior and wellness for insurance customers. - **Collaborative Digital Health Partnerships:** Insurance companies collaborating with tech giants to offer personalized wellness program options. - **Gamification of Wellness:** Innovative techniques such as activity tracking and reward systems to encourage consistent healthy habits. ### Industries Being Reshaped - **Insurance:** Developing and implementing tech-driven wellness programs can attract and retain customers while decreasing healthcare costs. - **Technology:** Partnering with insurance companies to offer wellness programs is an opportunity for tech companies to expand their reach into the healthcare industry. - **Healthcare:** Investing in wellness programs and technology allows healthcare providers to prioritize preventative care, potentially leading to fewer medical interventions and overall cost savings. ## Related on Trend Hunter - [Digital Wellness-Promoting Apps](https://www.trendhunter.com/trends/aarp-now.md) - [Employee Wellness Marketplaces](https://www.trendhunter.com/trends/advantageclub.md) - [Health-Driven Access Tools](https://www.trendhunter.com/trends/fitlock.md) - [Wellness Tracking Platforms](https://www.trendhunter.com/trends/wellbeing-insights.md) - [Tech-Forward Wellness Concepts](https://www.trendhunter.com/trends/wellness-concept.md) - [Weight Management App Integration](https://www.trendhunter.com/trends/weight-management.md) - [Streamlined Healthcare Tools](https://www.trendhunter.com/trends/cvs-healths.md) - [Digital Benefits Onboarding Experiences](https://www.trendhunter.com/trends/benefits-onboarding-experience.md) - [AI Employee Wellness Platforms](https://www.trendhunter.com/trends/lifesum-1.md)