# Fairytale-Like Insurance Ads Beagle Street's Insurance for Life Campaign Takes a Lighter Approach By Ell Smith | Published 2021-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insurance-for-life References: [adsoftheworld](https://www.adsoftheworld.com/media/film/beagle_street_insurance_for_life) & [beaglestreet](https://www.beaglestreet.com/) Creating an advertisement for life insurance can often take on dark or emotional tropes, but Beagle Street's 'Insurance for Life' campaign takes a lighter approach. The ad takes place in a fictional, [claymation world](https://www.trendhunter.com/trends/barbour-x-wallace-gromit), which helps to separate one's emotions when watching the ad. A cheery narrator rhymes his way through the ad spot, making the commercial feel more like a fairytale. In the ad, a clay-based character is holding their baby boy, when he accidentally slips on a toy. The narrator reminds the viewer that life insurance helps protect you against accidents, as you never know what might come your way. In another ad, a young couple need insurance after their [garden shed](https://www.trendhunter.com/trends/where-the-good-things-gro) mysterious callopses. The ad aims to celebrate "the [joy and strife](https://www.trendhunter.com/trends/wherever-life-goes)" of life, and reminds the viewer they offer coverage for both instances. Image Credit: Beagle Street ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 5% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Light-hearted Insurance Ads:** Insurance companies can take a lighter, fairytale-like approach in their advertisements. - **Claymation-based Ads:** Ads created with claymation or other unique animation techniques can capture viewers' attention and separate them from negative emotions. - **Coverage for Life's Unexpected Moments:** Insurance companies can market coverage as a way to protect against life's unexpected, quirky moments as well as more serious ones. ### Where This Applies - **Insurance:** Insurance companies can benefit from creating ads that speak to their audience in a more creative, humorous way. - **Animation:** Companies specializing in animation can find new business opportunities in creating unique, eye-catching advertisements for clients. - **Marketing and Advertising:** Marketing and advertising agencies can offer services that differentiate their clients from competitors by creating ads that take an unusual approach to insurance or other industries. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md)