# Racetrack-Themed Theaters Insun Lotte Cinema by One Plus Partnership Features Colorful Critters By Gil Cohen | Published 2013-06-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/insun-lotte-cinema References: [frameweb](http://www.frameweb.com/news/insun-lotte-cinema-by-one-plus-partnership) & [onepluspartnership](http://www.onepluspartnership.com/) Working with the general color scheme of purple, blue and yellow, the [One Plus Partnership](https://www.trendhunter.com/trends/haikou-gaoxingli-insun-cinema) design studio turned Insun Lotte Cinema into a fun racetrack-styled experience. Garnering all of the excitement of the race and the thrill of the chase, the theater features a [pretend racecourse that runs throughout](https://www.trendhunter.com/trends/race-track-desk) the cinema, with [colorful lines running across](https://www.trendhunter.com/trends/wonderland-elementary-school) to demonstrate speed. Wacky animal silhouettes make the scene picture-perfect, with creatures such as bears, dinosaurs, camels and more getting in on all of the fun. The very minimalist shapes and the perky color palette make for an inviting atmosphere at the Insun Lotte Cinema, especially with such a playful theme that both young children and grown adults alike can enjoy and get excited about. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Racetrack-themed Experiences:** Explore the potential for incorporating racetrack themes into various entertainment venues to create engaging and immersive experiences. - **Playful Design Elements:** Incorporate wacky and imaginative elements into interior design to create visually stimulating environments that appeal to a wide range of ages. - **Multigenerational Entertainment:** Develop entertainment concepts that can be enjoyed by both young children and adults, catering to the growing demand for family-friendly experiences. ### Industries Being Reshaped - **Movie Theaters:** Movie theater chains can consider incorporating racetrack-themed elements in their venues to enhance the cinematic experience and attract a broader audience. - **Theme Parks:** Theme parks can leverage playful design elements inspired by racetracks to create unique attractions and themed areas that offer memorable experiences for visitors. - **Family Entertainment Centers:** Family entertainment centers can explore the concept of racetrack-themed environments to provide engaging activities and entertainment options suitable for all generations. ## Related on Trend Hunter - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Cinematically Designed Restaurants](https://www.trendhunter.com/trends/daphne-restaurant.md) - [ADHD-Friendly Movie Theaters](https://www.trendhunter.com/trends/cinema-for-adhd.md) - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md) - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Film-Inspired Bowling Alleys](https://www.trendhunter.com/trends/eastside-bowl.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md)