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# Vacuum-Insulated Water Bottles
Bear Grylls Designed a New Adventure-Driven Water Bottle

By Madison Mackay | Published 2018-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/insulated-water-bottle
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/culture/drinks/bear-grylls-ultralight-bottle/) & [insidehook](https://www.insidehook.com/nation/bear-grylls-ultralight-bottle)

Survivalist [Bear Grylls](https://www.trendhunter.com/trends/brompton-x-bear-grylls-explore-bike) created a new [vacuum-insulated water bottle](https://www.trendhunter.com/trends/vacuum-insulated-pot-pwr) for long hikes and camping trips. This new bottle will keep cold liquids ice-cold for 24 hours and hot beverages warm for up to 12 hours.

Made BPA-free, the bottle is constructed from stainless steel and other food-grade materials that will not retain odors or flavors. Weighing 9.6 ounces, this bottle is 20% lighter than those from competitors and travels easily. Featuring a scratch-proof, no-sweat coated exterior, this bottle comes with a lifetime warranty, making it perfect for many kinds of adventures.

Available in either 20- or 30-ounce sizes and in colors including gray, silver, blue, green, red and brown, this insulated water bottle by Bear Grylls is ready for any type of extreme weather.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 65% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Vacuum-insulated Water Bottles:** The trend of vacuum-insulated water bottles is growing as consumers prioritize temperature control for beverages during outdoor activities.
- **Long-lasting Insulation:** The trend of long-lasting insulation in water bottles presents opportunities for companies to develop innovative materials and technologies for keeping beverages cold or hot for extended periods.
- **Adventure-driven Design:** The trend of adventure-driven design in water bottles highlights the demand for durable, lightweight, and versatile products that cater to the needs of outdoor enthusiasts.

### Industries Being Reshaped

- **Outdoor Gear:** The outdoor gear industry can capitalize on the vacuum-insulated water bottle trend by developing and marketing innovative products that meet the demands of adventurous consumers.
- **Travel and Recreation:** The travel and recreation industry can leverage the trend of long-lasting insulation in water bottles to provide customers with better beverage temperature control options during their outdoor activities.
- **Consumer Goods Retail:** The consumer goods retail industry has an opportunity to tap into the demand for adventure-driven water bottles by offering a wide range of options with different colors, sizes, and features to cater to diverse customer preferences.

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