# Insulated Fanny Packs Red Lobster Created a Limited-Edition Cheddar Bay Biscuit Fanny Pack By Laura McQuarrie | Published 2019-05-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/insulated-fanny-pack References: [prnewswire](https://www.prnewswire.com/news-releases/red-lobster-heats-up-national-biscuit-day-with-limited-edition-insulated-cheddar-bay-biscuit-fanny-pack-300849658.html) & [lp.grubhub](https://lp.grubhub.com/legal/nationalbiscuitday/) For National Biscuit Day, [Red Lobster](https://www.trendhunter.com/trends/cheddar-bayi) is helping people to enjoy its Cheddar Bay Biscuits on the go with a limited-edition insulated fanny pack. It's no secret that fanny packs from the 90s are back in style and Red Lobster is putting an even more practical spin on the functional waist bags that will be especially appealing to foodies. Knowing that many people love to place a [Red Lobster To Go order](https://www.trendhunter.com/trends/to-go-collection) online and find it troublesome to resist the urge to snack on the way home, it created the insulated Cheddar Bay Biscuit Fanny Pack to keep the biscuits warm. Fans have the chance to win the insulated fanny pack as part of a special sweepstake on social media that asks them to tweet what they love most about Cheddar Bay Biscuits. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Insulated Fanny Packs:** Disruptive innovation opportunity: Creating insulated fanny packs that cater to specific food items, keeping them warm or cold on the go. - **Limited-edition Merchandise:** Disruptive innovation opportunity: Designing limited-edition merchandise that aligns with popular food items, allowing consumers to showcase their love for specific brands or products. - **Social Media Sweepstakes:** Disruptive innovation opportunity: Using social media sweepstakes as a marketing strategy to engage and reward customers, creating buzz and loyalty for a brand. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introducing innovative packaging solutions that enhance the convenience or freshness of food on the go. - **Fashion and Accessories:** Disruptive innovation opportunity: Incorporating functional features into fashion accessories, such as insulated compartments, to meet the evolving needs of consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging the power of social media and interactive campaigns to amplify brand awareness and engage with customers in new and creative ways. ## Related on Trend Hunter - [Ice Cream Fanny Packs](https://www.trendhunter.com/trends/ice-cream-sammy-pack.md) - [80s-Inspired Insulated Bags](https://www.trendhunter.com/trends/cinnabon-4.md) - [Signature Biscuit Playlists](https://www.trendhunter.com/trends/cheddar-bayi.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Exclusive Biscuit Breadsticks](https://www.trendhunter.com/trends/cheddar-bay-breadsticks.md) - [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/red-lobster-frozen-dishes.md) - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [DIY Biscuit Mixes](https://www.trendhunter.com/trends/honey-butter-biscuit-mix.md) - [Savory Biscuit-Breaded Shrimps](https://www.trendhunter.com/trends/cheddar-bay-shrimp.md)