# Collaborative Insulated Drinkware W&P Joins Forces with Hill House Home for a Special Release By Kalin Ned | Published 2022-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insulated-drinkware References: [wandp](https://wandp.com/products/hill-house-home-insulated-tumbler?variant=40294000590913) & [wandp](https://wandp.com/products/hill-house-home-drink-through-insulated-bottle?variant=40293992267841)  [W&P](https://www.trendhunter.com/trends/insulated-bottles), the beloved kitchen and organization brand, and [Hill House Home](https://www.trendhunter.com/trends/hill-house-homes), a digital-first lifestyle brand, have joined forces for a special insulated drinkware collection. The aesthetic of the offerings embraces the look of 'cottage core' which will surely delight consumers who love to cozy up. The [collaborative insulated drinkware capsule](https://www.trendhunter.com/trends/drinkware-line) includes the Insulated Bottle and the Insulated Tumbler. Both are adorned in Hill House's pastel trellis print, which is iconic for the brand. The W&P x Hill House drinkware features edge-to-edge ceramic coating which ensures that metallic aftertaste is not present. The stainless steel core of the products is also double-walled and vacuum-insulated which allows for tea and coffee to be kept hot or chilled, as necessary. Image Credit: W&P ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 34% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Collections:** Collaborative collections integrate the branding, aesthetic, and functionality of multiple businesses to create a unique offering that appeals to consumers who embrace cozy aesthetics such as 'cottage core'. - **Insulated Drinkware:** Insulated drinkware that features edge-to-edge ceramic coating and vacuum insulation offers increased functionality and aesthetic appeal to consumers. - **Digital-first Lifestyle Brands:** Digital-first lifestyle brands partner with established kitchen and organization brands to amplify their reach and offer new products to consumers with a shared brand aesthetic. ### Where This Applies - **Kitchen and Organization:** Kitchen and organization brands can partner with digital-first lifestyle brands to offer consumers novel products that merge aesthetics and functionality. - **Lifestyle and Home Décor:** Collaborative collections allow lifestyle and home décor brands to extend their reach and create unique offerings that appeal to enthusiasts of cozy aesthetics such as 'cottage core'. - **E-commerce:** Digital-first lifestyle brands can leverage their established online presence to reach broader audiences and extend their offerings by partnering with established brands for collaborative products. ## Related on Trend Hunter - [Cheerful Insulated Bottle Designs](https://www.trendhunter.com/trends/insulated-bottles.md) - [Ultra-Femme Floral Tumblers](https://www.trendhunter.com/trends/loveshackfancy-2.md) - [Sleek Outdoor-Ready Drinkware Capsule](https://www.trendhunter.com/trends/drinkware.md) - [Seasonal Drinkware Capsules](https://www.trendhunter.com/trends/comfort-and-joy.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Nature-Inspired Drink Carriers](https://www.trendhunter.com/trends/stanley-x-always-with-honor.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Marbled Drinkware Capsules](https://www.trendhunter.com/trends/stanley-1913-2.md) - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md)