# Flexible Drink Holders These Insulated Drink Holders Can Be Combined into an Easy-to-Carry Case By David Ingram | Published 2015-11-06 | Updated 2015-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/insulated-drink References: [kickstarter](https://www.kickstarter.com/projects/666917036/the-flexikooler-cool-drinks-anywhere-anytime) & [flexikooler.au](http://www.flexikooler.com.au/) With these flexible insulated drink holders, carrying and enjoying your favorite beverage on the go is made even easier. The 'FlexiKooler' is a multi-purpose drink holder and cooler that easily fits over any type of drinking vessel up to 600ml in size. The flexible flap design easily wraps around a drink, and the insulated material also helps keep your drinks cooler for longer. A [built-in handle](https://www.trendhunter.com/trends/tank-series) also makes holding drinks easier during strenuous activities, and an included clip means you can also attach the drink holder to your belt as well. An included pocket lets you easily store keys, coins or other items you need to keep secure. Finally, each insulated drink holder can be connected together to form an [easy-to-carry cooler package](https://www.trendhunter.com/trends/gochill-cooler) great for parties, social gatherings or events. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Multi-purpose Drink Holders:** The flexible design of these drink holders opens up opportunities for creating innovative and customizable functions. - **Insulated Beverage Accessories:** The use of insulated materials in drink holders presents potential for developing products that keep beverages at the desired temperature for extended periods. - **Modular Cooler Packages:** The ability to connect multiple drink holders together offers a disruptive innovation opportunity in creating modular cooler systems for convenient transportation and storage. ### Who This Affects Most - **Outdoor Recreation:** The outdoor recreation industry can explore the use of these flexible drink holders to enhance the beverage carrying experience for hikers, campers, and outdoor enthusiasts. - **Food and Beverage:** Restaurants, bars, and catering companies can integrate these insulated drink holders into their service offerings for improved customer experience and convenience. - **Event Planning:** Companies in the event planning industry can leverage the modular capabilities of these drink holders to provide efficient and practical beverage solutions at various events. ## Related on Trend Hunter - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md)