# In-Store Yoga Lofts The Attic at Lululemon Combines the Brand's Products with Yoga Classes By Katherine Pendrill | Published 2017-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instore-yoga References: [nowtoronto](https://nowtoronto.com/lifestyle/inside-lululemon-new-queen-west-concept-store/) & [318queen](http://www.318queen.com/) In an effort to reinforce its commitment to health and wellness, [Lululemon](https://www.trendhunter.com/trends/lululemon-5) has opened up a new concept store in Toronto that not only sells the brand's high-end activewear, but also offers in-store yoga classes. Lululemon's Queen West location is a hybrid retail space that functions as a store, cafe, community hub and yoga studio. On the main floor, the space carries activewear for men and women, as well as accessories such as yoga mats. The main floor also features a community space known as the 'Hustle,' a Cold Brew Coffee Co. pop-up serving fresh coffee, a juice bar stocked with bottles from [Village Juicery](https://www.trendhunter.com/trends/cheesy-hot-cross-buns) and a gallery space for local artists called the 'Residency.' However, the upstairs area known as the 'Attic' is the real draw at this Lululemon location. The 1,000 square-foot space functions as a dance and yoga studio with a variety classes that are open to the public. For those looking to test out their brand new Lululemon gear, the Attic's in-store yoga classes are the perfect opportunity. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **In-store Fitness Studios:** Retail stores incorporating fitness studios, such as yoga or dance, to promote their health and wellness products. - **Hybrid Retail Spaces:** Retail spaces that serve as a store, cafe, community hub, and fitness studio to provide an all-in-one experience for shoppers. - **Branded Fitness Classes:** Branded fitness classes that incorporate a retailer's products, such as activewear or workout equipment, into the class and experience. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on the health and wellness trend by offering fitness classes and workout gear, in addition to traditional products. - **Fitness:** Fitness studios and gyms can partner with retailers to offer branded classes and promote their products to a new audience. - **Food and Beverage:** Food and beverage companies can partner with retailers to offer healthy eating options and beverages to complement the health and wellness theme. ## Related on Trend Hunter - [Modern Athleisure Retail Locations](https://www.trendhunter.com/trends/lululemon-5.md) - [Drop-In Wellness Solutions](https://www.trendhunter.com/trends/beyond-yoga.md) - [Calming Candlelit Pilates Studios](https://www.trendhunter.com/trends/jaybird-yorkville.md) - [Sleek Workout Mirrors](https://www.trendhunter.com/trends/studio-mirror.md) - [Expansive Wellness Studios](https://www.trendhunter.com/trends/solis-movement.md) - [Complimentary Movement-Focused Workouts](https://www.trendhunter.com/trends/world-mental-health-day.md) - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Comprehensive Wellness-Oriented Fitness Studios](https://www.trendhunter.com/trends/sweat-and-tonics.md) - [Airport Terminal Activewear Shops](https://www.trendhunter.com/trends/lululemon-heathrow-terminal-5.md)