# Rotating In-Store Pop-Up Displays Bloomingdale's Thematic Carousel Will Change Every Two Months By Kalin Ned | Published 2019-03-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/instore-popup References: [glossy.co](https://www.glossy.co/retail-redux/bloomingdales-rotating-carousel-concept-represents-the-next-evolution-of-pop-ups) & [businessoffashion](https://www.businessoffashion.com/articles/news-analysis/inside-bloomingdales-permanent-pop-up) [Bloomingdale's](https://www.trendhunter.com/trends/virtual-mall) recently launched an in-store pop-up experience within its Manhattan flagship store, as well as a few other locations in New York and California. Simply dubbed 'The Carousel,' the activation is a permanently standing fixture that will present a thematically driven rotating shop. Each in-store pop-up experience will boast a certain theme and will be "programmed by a different guest curator." The aesthetic will change every two months. Bloomingdale's adventure is a strategy that is designed to bring foot traffic to the brick-and-mortar department store. By harnessing the major appeal of [pop-up retail spaces](https://www.trendhunter.com/trends/shein-pop-up) -- their whimsical themes and their time-sensitive existence, and giving it a rotating schedule, the business is bound to attract consumers who are driven by curiosity. The in-store pop-up will ultimately transform Bloomingdale's into an experience-centric establishment. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **In-store Pop-up Experiences:** Using rotating pop-up displays within stores to attract consumers driven by curiosity. - **Thematic Rotating Shops:** Creating rotating pop-up shops with different themes programmed by guest curators. - **Experience-centric Retail:** Transforming brick-and-mortar stores into establishments focused on offering unique experiences. ### Sectors Adopting This - **Retail:** Using rotating in-store pop-up displays to drive foot traffic and enhance customer experiences. - **Fashion:** Implementing thematic rotating pop-up shops to create a sense of novelty and excitement in the fashion industry. - **Hospitality:** Adapting the concept of rotating pop-up experiences to create dynamic and engaging spaces within hotels and resorts. ## Related on Trend Hunter - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)