# In-Store Holiday Parties Walmart Will Be Hosting In-Store Parties This Holiday Season By Ell Smith | Published 2017-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/instore-holiday-parties References: [psfk](https://www.psfk.com/2017/11/walmart-will-hold-in-store-parties-this-holiday-season.html) & [news.walmart](https://news.walmart.com/2017/11/01/walmart-announces-plans-to-help-customers-rock-this-christmas-offers-more-items-more-ways-to-shop-than-ever-before) In light of the approaching season, [Walmart](https://www.trendhunter.com/trends/festive-snacks) has announced that it will be hosting 20,000 [in-store holiday parties](https://www.trendhunter.com/trends/events-and-promotions) across the United States. Taking place throughout November and December, these holiday events will fall on different dates, each having its own specific theme. On November 4th, the superstore will host its first party under the theme "Toys that Rock." During the event, children will be given a catalog, stickers and the opportunity to highlight the toys they desire this holiday season. Shortly after, Walmart will host "Parties that Rock," an event which offers tips on throwing a successful holiday party. The "Gifts that Rock" event, will showcase the brand's finest [holiday toys](https://www.trendhunter.com/trends/beyblade-x), encouraging parents to make purchases for their loved ones. The series of in-store parties serves as an extension of the brand's marketing efforts to help consumers "Rock this Christmas." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **In-store Holiday Parties:** Opportunity for retailers to enhance customer experience and boost sales by hosting festive events in-store during the holiday season. - **Themed Holiday Events:** Chance for brands to create unique experiences by hosting themed events that appeal to different customer interests and needs during the holiday season. - **Interactive Toy Showcases:** Potential for retailers to engage children and parents by organizing interactive showcases that allow kids to explore and express their holiday toy preferences. ### Industries Being Reshaped - **Retail:** Opportunity for retailers to differentiate themselves and drive foot traffic by hosting in-store holiday parties that provide memorable and enjoyable experiences for customers. - **Event Planning and Management:** Potential for event planning and management companies to collaborate with retailers in organizing and executing engaging in-store holiday parties. - **Toy Industry:** Chance for toy manufacturers and retailers to showcase their holiday toy offerings through interactive events that attract parents and children. ## Related on Trend Hunter - [Festive Snack Products](https://www.trendhunter.com/trends/festive-snacks.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Holiday Gift Card Promotions](https://www.trendhunter.com/trends/gift-card-promotions.md) - [Accessible Seasonal Treat Ranges](https://www.trendhunter.com/trends/exclusive-holiday-treats.md) - [Affordable Holiday Season Wines](https://www.trendhunter.com/trends/exclusive-wines.md) - [Play-Inspired Global Holiday Campaigns](https://www.trendhunter.com/trends/play-day.md) - [Retailer Immunization Events](https://www.trendhunter.com/trends/walmart-wellness-day.md) - [Accessible Holiday Meal Deals](https://www.trendhunter.com/trends/thanksgiving-meal-deal.md)