# In-Store Fundraising Campaign Big Lots Launched a Campaign to Benefit Children's Mental Health By Kalin Ned | Published 2022-03-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/instore-fundraising-campaign References: [prnewswire](https://www.prnewswire.com/news-releases/big-lots-launches-donation-campaign-in-support-of-childrens-mental-health-301504670.html)  The leading home discount retailer Big Lots went the traditional route with an in-store fundraising campaign that seeks to benefit [children's mental wellness](https://www.trendhunter.com/trends/ae-foundation). In the post-COVID-19 age, anything in person might as well, however, be a novelty. The retailer Big Lots announced that customers can donate to the national movement 'On Our Sleeves,' which seeks to raise awareness about [children's mental health](https://www.trendhunter.com/trends/saks-fifth-avenue-foundation) and break the stigma (and denial) surrounding it. Any customer who chooses to donate to this in-store fundraising campaign at Big Lots' checkout will receive a coupon for $5 off any future purchases of $15 or more. The money raised by Big Lots will go toward helping build community support and free resources for families in America. The company will be donating 100% of what has been raised. Image Credit: Big Lots ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **In-store Fundraising:** Retailers can integrate fundraising campaigns in their physical stores to support important causes. - **Mental Health Advocacy:** Companies can raise awareness and funds for mental health initiatives to help break stigma and promote resources. - **Community Building for Families:** Businesses can contribute to building supportive networks in communities to empower families in need. ### Where This Applies - **Retail:** Retailers can take part in fundraising campaigns and support mental health initiatives to encourage customer loyalty and positive brand image. - **Healthcare:** Healthcare providers can collaborate with businesses and organizations to promote mental health education and advocate for resources for patients. - **Nonprofit:** Nonprofits focused on mental health can partner with businesses to raise funds and awareness for important causes in the community. ## Related on Trend Hunter - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Children-Focused Fundraising Efforts](https://www.trendhunter.com/trends/childrens-miracle-network.md) - [Autumnal Grocer Fundraising Campaigns](https://www.trendhunter.com/trends/pumpkins-for-a-purpose.md) - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Retailer Mental Health Initiatives](https://www.trendhunter.com/trends/be-an-outsider-1.md) - [Cutesy Cancer Charity Campaigns](https://www.trendhunter.com/trends/one-stop-and-young-lives-vs-cancer.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md)