# In-Store Diversity Campaigns Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads By Ell Smith | Published 2017-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/instore-diversity References: [psfk](https://www.psfk.com/2017/11/sephora-casts-its-own-employees-for-its-diverse-holiday-campaign.html) & [sephora](https://www.sephora.com/) In an effort to demonstrate its in-store diversity, [Sephora](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) cast its own employees in its latest [holiday campaign](https://www.trendhunter.com/trends/sephora-holiday-billboard), which is launching November 2nd. The campaign features the theme "reach out and gift" and hopes its diverse casting of models can offer a more accurate representation of the average consumer. The campaign, provides a unique beauty perspective through highlighting 11 unconventional Sephora personalities which showcase a [diverse range of skin tones](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin), ethnicity, ages and body types. This particular branding aims to highlight how the makeup will appear on non-models, inspiring consumers to make purchases for all the unique loved ones in their lives. This campaign highlights Sephora's attempt to be more inclusive, through elevating and celebrating its in-store diversity. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **In-store Diversity Campaigns:** Disruptive innovation opportunity: Other retailers can follow Sephora's example and cast their own employees as models to showcase diverse representation. - **Unique Beauty Perspective:** Disruptive innovation opportunity: Beauty brands can highlight the makeup application on diverse individuals, inspiring consumers with different skin tones, ethnicities, ages, and body types to make purchases. - **Inclusive Branding:** Disruptive innovation opportunity: Brands can aim to be more inclusive by elevating and celebrating diversity through their advertising campaigns. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Retailers can adopt in-store diversity campaigns to showcase representation and authenticity. - **Beauty:** Disruptive innovation opportunity: Beauty brands can embrace unique beauty perspectives and promote inclusive marketing strategies. - **Advertising:** Disruptive innovation opportunity: Advertisers can focus on inclusive branding to connect with a wider range of consumers. ## Related on Trend Hunter - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)