# Chocolate-Branded Bakery Treats These New In-Store Bakery Treats Have Been Announced by Mars By Michael Hemsworth | Published 2025-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instore-bakery-treats References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/mars-drinks-and-treats-expands-into-in-store-bakery-24-09-2025/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)  These new in-store bakery treats have been announced by [Mars Drinks & Treats](https://www.trendhunter.com/trends/galaxy-hot-chocolate) (MD&T) as a series of products perfect for satisfying cravings for sweet treats with a familiar flavor. The products come in the [Maltesers](https://www.trendhunter.com/trends/raspberry-maltesers-cake-bars) Crispy Cites and Galaxy Cornflake Clusters varieties, which are each made with their respective chocolate alongside additional textural ingredients. The result is a series of [bite-sized treats](https://www.trendhunter.com/trends/foxs-chocolatey-dubai-style-pistachio) that are perfect for casual treat craving occasions and ideal for serving to family and friends as a new yet familiar indulgence. General Manager Kerry Cavanaugh commented on the new in-store bakery treats saying, "We believe that these new launches will reinvigorate the category. Introducing familiar brands to a popular format will excite existing category purchasers and attract new Galaxy and Maltesers fans.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 36% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Familiar-flavor Innovation:** Using well-known chocolate brands in bakery treats leverages consumer familiarity to create excitement and drive engagement in the sweet snack market. - **Bite-sized Indulgences:** The trend towards smaller, portion-controlled sweet treats aligns with consumer demand for convenient indulgence without overconsumption. - **Multi-texture Experiences:** Combining various textures in sweet products enhances the sensory experience and offers a new dimension to traditional confectionery. ### Where This Applies - **Confectionery:** The confectionery industry can explore collaborations to expand product lines by integrating popular chocolate brands into non-traditional formats. - **Bakery Products:** Bakery goods can diversify their offerings by incorporating iconic flavors, appealing to both traditional bakery consumers and chocolate lovers. - **Packaged Snacks:** The packaged snacks sector can attract more consumers by creating innovative products that blend classic tastes with new textures in manageable portions. ## Related on Trend Hunter - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Bakery-Themed Chocolate Bars](https://www.trendhunter.com/trends/galaxy-chocolate-bar.md) - [Romantic Malted Cake Bars](https://www.trendhunter.com/trends/raspberry-maltesers-cake-bars.md) - [Chocolaty Digestive Biscuit Treats](https://www.trendhunter.com/trends/galaxy-digestive-biscuits.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md)