# Hauntingly Blurry Editorials The Institute Magazine 'Paradise Circus' Photoshoot Stars Anh Phuong By Meghan Young | Published 2013-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/institute-magazine-paradise-circus References: [behance.net](http://www.behance.net/gallery/Paradise-Circus/9168587) & [nikolaus-gruenwald](http://nikolaus-gruenwald.com/) The only way to truly appreciate the Institute Magazine 'Paradise Circus' editorial is to play the song of the same name by Massive Attack in the backdrop. The [haunting, blurred images](https://www.trendhunter.com/trends/paranoid-fw25) fit the tone of that song perfectly. It would be hard not to assume that it inspired the [art direction behind the photoshoot](https://www.trendhunter.com/trends/alessandro-micheles). Granted, people might gripe on the futuristic looks and the fact that they aren't seedier. Shot by Nikolaus Gruenwald, a photographer based in Stuttgart, Germany, the Institute Magazine 'Paradise Circus' editorial stars seedsmanagement model Anh Phuong. The brunette beauty might look more like a ghost of herself, but the effect is utterly arresting. This is due in large part to the luxe styling done by Sigi Bretter and glam beauty by Stephan Mall and Suzana Santalab. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Haunting Photography:** There is an opportunity for photographers to experiment with haunting and blurry effects in their photoshoots, creating a unique and captivating visual experience for viewers. - **Futuristic Fashion:** Designers can incorporate futuristic styles and looks into their fashion lines, promoting a new and edgier trend that is sure to gain popularity. - **Glamorous Beauty:** Beauty companies can promote a glam look with bold makeup choices, highlighting the allure of bold lipsticks and dramatic eye looks. ### Who This Affects Most - **Fashion:** The fashion industry can use these haunting and futuristic photography techniques to promote edgier clothing styles and create a unique brand image. - **Photography:** Photography services can offer a new and innovative photography experience that stands out with the use of blurry and ghostly effects. - **Beauty:** The beauty industry can use this photoshoot to highlight bold makeup choices and promote the allure of glamorous beauty. ## Related on Trend Hunter - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)