# Rock 'n' Roll Rider Shoots Off to the Races for Institute Magazine June 2012 is Edgy & Equestrian By Katherinev123 | Published 2012-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/institute-magazine-june-2012 References: [designscene.net](http://www.designscene.net/2012/06/agnieszka-wojtun-institute.html) & [institutemag](http://www.institutemag.com) Rocker-chic styling and horses aren't two things you'd normally put together, but that is exactly what stylist Beata Hadaś has done for the 'Off to the Races' spread in the Institute magazine June 2012 edition. Featuring model Sylwia Błaszczyk and Angelika, this edgy editorial was photographed by the talented Agnieszka Wojtuń and provides a stylishly cool display of haute [rock 'n' roll looks](https://www.trendhunter.com/trends/rocknot). Highlights from this editorial include an all-over fringed dress and [chunky lace-up boots](https://www.trendhunter.com/trends/replica-suit) by Jeffrey Campbell, a semi-sheer top accented with black applique leaves, and a [cropped black leather jacket](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) by Robert Kupisz paired with blue and black paneled leggings by Agnieszka Maciejak. The Off to the Races spread in the Institute magazine June 2012 issue features hair by Dawid Bularz and makeup by Agata Wrona. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rocker-chic Styling:** Opportunity for disruptive innovation in fashion and beauty industries by combining edgy rock 'n' roll elements with high-end style. - **Equestrian Influence:** Opportunity for disruptive innovation in sports and leisure industries by incorporating horse-themed elements into fashion and lifestyle products. - **Alternative Shoot Concepts:** Opportunity for disruptive innovation in photography and media industries by exploring unconventional pairings, such as rock 'n' roll and equestrian themes. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the fashion industry by merging rocker-chic styling with equestrian influences. - **Beauty:** Opportunity for disruptive innovation in the beauty industry by creating makeup and hair looks that combine edgy rock 'n' roll aesthetics with equestrian inspiration. - **Photography:** Opportunity for disruptive innovation in the photography industry by exploring unique and unexpected concepts, such as the combination of rock 'n' roll and equestrian themes. ## Related on Trend Hunter - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Lunar Festivity Fragrance Collections](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md)