# Built-In Assistant Smart Switches The Instinct Smart Light Switch by iDevices Assists with Alexa By Laura McQuarrie | Published 2019-08-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instinct-smart-light-switch References: [businesswire](https://www.businesswire.com/news/home/20190827005772/en) & [InstinctSwitch](http://www.InstinctSwitch.com/) The Instinct smart light switch from iDevices boasts an [Amazon](https://www.trendhunter.com/trends/smart-home-automation-switch) Alexa built-in that helps to offer whole-home voice control features without the clutter of cords and hubs. The device boasts all the power of a Wi-Fi-enabled smart switch, plus the convenience of [voice control and a sleek design](https://www.trendhunter.com/trends/alexacom) that's tidy and out of the way, helping to free up surface space within the home. As Instinct is an Alexa device, users will be able to control iDevices' line of [smart lighting, power and HVAC solutions](https://www.trendhunter.com/trends/intelligent-lighting-product), as well as other Alexa-enabled smart devices. According to Chris Allen, president of iDevices, Instinct "represents the latest innovation from iDevices, and a clear shift in how we’ll interact with our homes going forward." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Built-in Assistant Smart Switches:** The trend of smart switches with built-in voice assistants like Alexa offers convenience and clutter-free control. - **Whole-home Voice Control:** The trend of whole-home voice control allows users to control multiple smart devices throughout their home with ease. - **Sleek Design and Space Saving:** The trend of smart switches with sleek designs and space-saving features helps free up surface space in the home. ### Industries Being Reshaped - **Smart Home Technology:** The smart home technology industry can capitalize on the trend of built-in assistant smart switches by developing innovative devices with integrated voice assistants. - **Voice Assistant Technology:** The voice assistant technology industry can benefit from the trend of whole-home voice control by offering compatible devices and expanding their market reach. - **Home Automation Solutions:** The home automation solutions industry can seize opportunities in the trend of sleek design and space-saving smart switches by creating compact and aesthetically pleasing devices for consumers. ## Related on Trend Hunter - [Subtle Smart Home Switches](https://www.trendhunter.com/trends/lutron-casta-diva.md) - [Aftermarket Home Automation Devices](https://www.trendhunter.com/trends/smart-home-automation-switch.md) - [Advanced Smart Home Interfaces](https://www.trendhunter.com/trends/smart-home-interfaces.md) - [AI-Powered Light Switches](https://www.trendhunter.com/trends/tewke-tap.md) - [Light Switch-Upgrading Devices](https://www.trendhunter.com/trends/evvr-inwall-relay-smart-light-switch.md) - [Retrofitted Smart Home Switches](https://www.trendhunter.com/trends/switchbot-bot.md) - [Plug-And-Play Smart Home Technologies](https://www.trendhunter.com/trends/smart-switch1.md) - [Intelligent Home Lighting Controllers](https://www.trendhunter.com/trends/nanoleaf-sense-controls.md) - [Conversational Smart Home Features](https://www.trendhunter.com/trends/alexa-smart-home.md)