# Wide-Format Mobile Printers Fujifilm Releases 'Instax Wide,' a Mobile Printer for Your Phone By Niko Pajkovic | Published 2021-10-13 | Updated 2021-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instax-wide References: [acquiremag](https://www.acquiremag.com/tech/fujifilm-instax-link-wide?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+acquire+%28Acquire%29) & [fujifilm](https://www.fujifilm.com/ca/en)  Japanese photography brand [Fujifilm](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-plus) has announced the release of the 'Instax Link Wide Smartphone Printer' -- the company's newest mobile printer that offers users more extensive, wide-format printing options. Much like the brand's '[Instax Mini Link](https://www.trendhunter.com/trends/instax-mini-link-2),' the '[Instax Wide](https://www.trendhunter.com/trends/lomo-instant-wide-glass)' can be connected to a smartphone via Bluetooth, where users can access the Fujifilm app to edit and print out Polaroid-like photographs taken straight from their camera rolls. However, Fujifilm's new mobile printer is significantly larger than the 'Instax Mini.' The unit itself is around the size of two credit cards put together, while the printouts it produces are close to double that of the 'Instax Mini's According to Fujifilm, the 'Instax Link Wide' can produce approximately 100 prints per full battery charge and comes with two printing modes: 'Rich' and 'Natural.' Image Credit: Fujifilm ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Wide-format Mobile Printing:** Fujifilm's 'Instax Link Wide Smartphone Printer' offers users more extensive, wide-format printing options, creating opportunities for companies to develop innovative mobile printing solutions. - **Bluetooth-connected Printing:** The ability for the 'Instax Link Wide Smartphone Printer' to connect to a smartphone via Bluetooth creates opportunities for companies to expand the capabilities of this connection and develop new ways to integrate mobile printing into everyday life. - **On-demand Printing:** The 'Instax Link Wide Smartphone Printer's' ability to quickly produce high-quality prints in a variety of formats offers disruptive innovation opportunities for companies looking to capitalize on on-demand and personalized printing solutions. ### Where This Applies - **Photography:** Fujifilm's new 'Instax Link Wide Smartphone Printer' creates opportunities for photography companies to develop new printing offerings that utilize the wide-format printing capabilities of the device. - **Mobile Technology:** As the 'Instax Link Wide Smartphone Printer' connects to smartphones via Bluetooth, there are disruptive innovation opportunities for mobile technology companies to develop new ways to integrate printing into mobile devices. - **Retail:** The 'Instax Link Wide Smartphone Printer' offers opportunities for retailers to capitalize on the on-demand and personalized printing trend by offering customized printing options directly to consumers. ## Related on Trend Hunter - [Portable Smartphone Camera Printers](https://www.trendhunter.com/trends/instax-mini-link-2.md) - [Artwork-Friendly Smartphone Printers](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-plus.md) - [Instant Film Smartphone Printers](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-3.md) - [Hybrid Creativity Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-wide-evo.md) - [Wide-Angle Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-wide-400.md) - [Palm-Sized Digital Cameras](https://www.trendhunter.com/trends/fujifilm-instax-pal.md) - [Pocket-Sized Smartphone Printers](https://www.trendhunter.com/trends/mobile-instant-photo-printer.md) - [Retro Instant Polaroid Cameras](https://www.trendhunter.com/trends/instax-sq40.md) - [Portable Selfie Printer Systems](https://www.trendhunter.com/trends/selphy-qx20.md)