# Pumped-Up Anniversary Sneakers The Reebok Instapump Fury Got a Makeover for its 20th Anniversary By Allen Taylor | Published 2014-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instapump-fury References: [hypebeast](http://hypebeast.com/2014/4/bau-x-reebok-instapump-fury-og) & [butchersblocktv](http://butchersblocktv.com/) Reebok's classic silhouette the Instapump Fury got a fresh makeover for its 20th anniversary. The Instapump Fury OG doesn't use laces, instead the Instapump Fury relies on CO2-charged lockdown cushioning. The BAU x Reebok Instapump Fury OG is a collaboration between [Reebok and Frank the Butcher](https://www.trendhunter.com/trends/reebok-obey). The sneaker features an inflatable neoprene and leather upper with a splatter pattern. The shoes are finished off with "All Is Fair" and "BAU" (Business As Usual) embroidered graphics. The colorway is called the "Father/Daughter" pack and is, "dedicated to the dads that handle their biz," according to Frank the Butcher. The design makes for a head turning sneaker and the comfort of the Instapumps can't be matched. Look for a bunch more colorways to come out for the Instapump Fury's 20th anniversary year. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Pumped-up Sneaker Makeovers:** Opportunity to collaborate with designers and introduce fresh, innovative designs for classic sneaker silhouettes. - **Co2-charged Lockdown Cushioning:** Potential for disruption in the footwear industry by exploring alternative methods for shoe fastening and enhancing comfort. - **Limited Edition Collaborations:** Opportunity for brands to partner with influential personalities or artists to create unique and exclusive sneaker collections. ### Industries Being Reshaped - **Footwear:** Innovations in shoe design and comfort technology to cater to evolving customer demands. - **Fashion:** Opportunity for fashion brands to incorporate sneakers as a prominent element in their collections and explore collaborations with sneaker brands. - **Sports and Active Lifestyle:** Exploring CO2-charged cushioning technology and innovative sneaker designs for enhanced performance and comfort. ## Related on Trend Hunter - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Exhibition-Only Sneakers](https://www.trendhunter.com/trends/atmos-x-ghost-in-the-shell-x-reebok.md) - [Anniversary-Honoring Hybrid Footwear](https://www.trendhunter.com/trends/tn-25th.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md)