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# Luxury-Inspired Chunky Sneakers
Reebok's New Instapump Fury Model Boasts Inspiration from Chanel

By Amy Duong | Published 2020-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/instapump-fury-model
References: [hypebeast](https://hypebeast.com/2019/12/reebok-instapump-fury-chanel-white-black-grey-fu9112-release-info) & [zozo.jp](https://zozo.jp/shop/reebok/goods/49795807/?did=80865793&rid=1085488)

The latest [Instapump Fury](https://www.trendhunter.com/trends/instapump-fury-3) model by [Reebok](https://www.trendhunter.com/trends/instapump-fury-4) receives another update -- this time, it takes a luxurious angle as it works in collaboration with fashion house [Chanel](https://www.trendhunter.com/trends/old-skool-36-souvenir). The shoe was showcased on the runway show when Chanel showcased its SS01 collection -- the special Chanel Instapump Fury walked the Paris runways and the rework is based in a sporty white mesh foundation.

This is then accented with light gray details overlaying on top to add a subtle touch of contrast without being too loud in design. Additionally, the heel and the tongue spotlights some branding accents nodding to Reebok and it sits on top of a black and gray midsole and outsole foundation with a carbon fiber midfoot plate then is paired with DMX cushioning.

Image Credit: Zozotown

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 72% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Luxury-inspired Chunky Sneakers:** The trend of luxury-inspired chunky sneakers is evolving, offering opportunities for collaborations between fashion houses and shoe brands to create unique and high-end designs.
- **Collaborations Between Fashion House and Sport Brands:** The collaboration between Reebok and Chanel showcases the potential for partnerships between fashion houses and sport brands, resulting in innovative products that combine style and functionality.
- **Sporty White Mesh Foundation with Branding Accents:** The use of a sporty white mesh foundation with branding accents opens up possibilities for footwear brands to create visually striking and distinctive sneakers that appeal to fashion-forward consumers.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage the trend of luxury-inspired chunky sneakers to attract new customers and explore collaborations with shoe brands for unique product offerings.
- **Sportswear:** The sportswear industry can explore collaborations with fashion houses to create premium, fashion-forward sneakers that resonate with consumers seeking both style and performance.
- **Footwear:** The footwear industry can capitalize on the trend of sporty white mesh foundation with branding accents to create visually striking sneakers that appeal to fashion-savvy consumers and differentiate their products in the market.

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