# Entirely Denim Chunky Sneakers Reebok's Instapump Fury Gets a Full Denim Design for Japan By Amy Duong | Published 2021-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instapump-fury-1 References: [hypebeast](https://hypebeast.com/2021/7/reebok-instapump-fury-denim-gx8623-gx8624-release-info) Sportswear label [Reebok](https://www.trendhunter.com/trends/instapump-fury-94) introduces a special iteration of the Instapump [Fury](https://www.trendhunter.com/trends/noir-kei) sneaker model exclusive for the Japanese market. The shoe gets a Canadian tuxedo makeup as the entire upper is detailed with denim materials throughout. The full denim look is inspired by selvedge denim. It is made in a Night Navy hue, boasting rich navy blue colors throughout. There is also a Core Black colorway option that is inspired by [black denim](https://www.trendhunter.com/trends/tonal-black-denim). The construction sees an upper made from rich denim materials and has the Pump bladder found at the midfoot. This section is done in a matte coat and leather is used at the toe cap section. Both of the colorways are detailed with a subtle gold stitching for a touch of contrast reminiscent of jeans. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Denim Sneakers Trend:** The popularity of the denim used on Reebok's Instapump Fury sneakers presents opportunities for other brands to release denim-based shoes. - **Colorway-inspired Products Trend:** Using different colorways inspired by different denim types presents an opportunity for companies to release unique products that appeal to consumers interested in fashion and denim. - **Luxury Athleisure Trend:** Introducing denim into athleisure in the form of chunky sneakers allows for premium fashion brands to offer high-quality, stylish footwear options for consumers. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can take advantage of the trend of using denim in footwear by releasing denim-based shoes or adding denim accents to pre-existing products. - **Athletic Footwear Industry:** Adding denim to athletic footwear allows for innovation in the design of sportswear products that cater to consumers looking for comfortable and stylish options. - **Luxury Retail Industry:** Incorporating denim into luxury fashion products, especially in the form of chunky sneakers, presents a unique opportunity for luxury retailers to cater to consumers' evolving fashion tastes. ## Related on Trend Hunter - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Denim-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/bleached-denim-air-jordan.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md)