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# Leopard Print Chunky Footwear
Reebok Launches the Animal-Patterned Instapump Furry Sneaker

By Amy Duong | Published 2020-12-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/instapump-furry
References: [hypebeast](https://hypebeast.com/2020/12/reebok-instapump-fury-leopard-fy4724-release-info)

Sportswear label [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) introduces the new and playful [Instapump](https://www.trendhunter.com/trends/noir-kei) Furry for the season, which takes the iconic Instapump Fury model and updates it with animal prints. Specifically, the shoe showcases leopard patterning throughout the upper. It starts with a shaggy base foundation overlayed with more details as the [fuzzy looks](https://www.trendhunter.com/trends/fuzzy-collection) can be found at the underlays, toe box, tongues, and more.

The tan look is enforced by brown and black cheetah rosettes that is constrated by the inflatable Pump bladder, the toe cap, and heel, which are all done in a stark black hue. The Pump valve system is also complete in black with more tonal branding found along the heel area. The midsoles are held by a carbon fiber midfoot plate complete with DMX cushioning.

Image Credit: Reebok JP

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 21% | Activity: 20% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Animal-printed Footwear:** The trend toward playful and bold animal prints in footwear presents an opportunity for sportswear and fashion brands to experiment with unique designs.
- **Updating Iconic Models:** Brands can revamp classic designs by adding trendy features, like animal prints, to attract new customers while still appealing to their loyal base.
- **Innovative Material Usage:** The use of shaggy faux fur and contrasting black features in this shoe demonstrates the use of non-traditional materials to create eye-catching designs.

### Industries Being Reshaped

- **Sportswear:** Sportswear brands can capitalize on the trend toward unique and playful designs in athletic footwear to attract fashion-conscious customers.
- **Fashion:** The popularity of animal print patterns in clothing and accessories provides an opportunity for fashion brands to incorporate them into their footwear designs.
- **Footwear:** The use of innovative materials and bold patterns in this shoe highlights the potential for footwear brands to create eye-catching designs that appeal to a wider range of consumers.

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