# Ultra Effective Facial Tighteners The Epicuren Instantlift Tightening Serum Received High Praise By Grace Mahas | Published 2020-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instantlift-tightening-serum References: [newbeauty](https://www.newbeauty.com/kate-bosworth-facelift-in-a-bottle/) & [epicuren](https://epicuren.com/products/instantlift-facial-cream) The Epicurean [Discovery](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set) Instantlift Tightening Serum is a new product on the market designed to "instantly" make skin appear firmer. The premium product has received notable attention from celebrity and beauty bloggers alike and is quickly becoming a fan favorite for skincare enthusiasts. The Instantlift Tightening Serum is infused with potent ingredients including seaweed extract, pullulan, oat kernel extract, vitamin E, peach fruit extract, aloe vera, jojoba, sweet almond, and kukui nut oils. Combined, these powerful ingredients work to reduce the appearance of [fine lines and wrinkles](https://www.trendhunter.com/trends/premium-antiaging-skincare), protect your skin from environmental stressors like pollution, and maintain the skin’s natural barrier, minimizing water loss. For the best results, the brand recommends using the entire face, neck, and décolleté daily. Image Credit: Epicuren Discovery ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Instantlift Tightening Serum:** The rise of ultra-effective and instant facial tightening products has created opportunities for cosmetic companies to innovate and develop more powerful and targeted skincare products. - **Potent Ingredients:** The adoption of more natural, effective and unique ingredients like seaweed extract, peach fruit extract, jojoba and kukui nut oils to enhance the performance of skincare products is an opportunity for companies to differentiate their products. - **Maintaining Skin’s Natural Barrier:** Incorporating ingredients like vitamin E, pullulan, and oat kernel extract creates opportunities for companies to innovate products that are targeted at maintaining skin's natural barrier against environmental stressors and reducing water loss. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is ripe for disruption, thanks to new trends in the use of natural and potent ingredients to produce instant, effective, and targeted anti-aging skincare products. - **Skincare:** The skincare industry can innovate with new, powerful and natural ingredients and technologies to produce targeted anti-aging skincare products. - **Health and Wellness:** The rise of ultra-effective anti-aging skincare products presents an opportunity for companies in the health and wellness industry to create products that promote healthy, youthful skin. ## Related on Trend Hunter - [Firming Eye Serums](https://www.trendhunter.com/trends/skin-caviar-eye-lift-serum.md) - [Multi-Dimensional Lifting Beauty Products](https://www.trendhunter.com/trends/4d-serum.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md) - [Premium Anti-Aging Skincare](https://www.trendhunter.com/trends/premium-antiaging-skincare.md) - [Lifting Skincare Concentrates](https://www.trendhunter.com/trends/the-elevator-by-trinny-london.md) - [Advanced Dual-Phase Skincare Formulas](https://www.trendhunter.com/trends/dual-serum.md) - [Next-Generation Lifting Eye Creams](https://www.trendhunter.com/trends/ultime-eyes.md) - [Advanced Eye Serum Formulas](https://www.trendhunter.com/trends/furcy-botanik.md) - [Skin Plumping Elixirs](https://www.trendhunter.com/trends/neofiller-lift-fill.md)