# Hydrating Gel-Based Masks Omy Lab's Instant-Lift™ Express Revitalizing Mask is Biodegradable By Jana Pijak | Published 2025-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask References: [omycosmetics](https://omycosmetics.com/en)  [Omy Lab's](https://www.trendhunter.com/trends/instantlift-eye-patches) Instant-Lift™ Express Revitalizing Mask is a gel-based, biodegradable mask is formulated with red algae to revive dull, fatigued skin and deliver visibly refreshed results in just 30 minutes. The Canadian B Corp is best known for its personalized skincare innovations. Created to be a quick yet powerful boost, the mask floods the skin with hydration, leaving it looking brighter, smoother, and more energized after just one use. In self-assessment testing, 96% of users reported an instant refreshing effect, 92% felt more hydrated, and 91% saw a more radiant complexion. The formula blends Vitamin B12 for radiance and barrier support, Pro-Collagen Peptides for improved firmness, Witch Hazel Extract for toning and pore refinement, and Allantoin for soothing comfort. Its gel texture conforms to the curves of the face for even absorption, making it an effortless addition to any weekly routine. Launching December 9 at [omycosmetics.com](https://www.trendhunter.com/trends/hydrogel-hydrating-mask) and rolling out to [Jean Coutu](https://www.trendhunter.com/trends/lip-drinks) and Brunet stores across Quebec, Ontario, and New Brunswick in January 2026, the mask retails for $10.99 per sachet or $49.99 for a box of five. Image Credit: Omy Lab ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 59% | Activity: 71% | Freshness: 57% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Biodegradable Beauty Products:** The rise of biodegradable beauty products offers sustainable alternatives that resonate with eco-conscious consumers, driving demand for environmentally friendly skincare solutions. - **Personalized Skincare Solutions:** Personalized skincare creates a niche market where consumers seek tailor-made products to suit individual skin types and concerns, fostering innovation in product customization. - **Instant-effect Skincare:** Instant-effect skincare taps into consumer desire for quick results, encouraging the development of potent formulas that deliver noticeable changes rapidly. ### Who This Affects Most - **Sustainable Beauty:** The sustainable beauty industry is expanding as brands incorporate biodegradable materials and eco-friendly practices to appeal to environmentally aware consumers. - **Cosmetic Biotechnology:** Advances in cosmetic biotechnology contribute to innovative skincare formulations like those harnessing algae extracts and peptides for enhanced skin benefits. - **E-commerce Skincare Market:** E-commerce platforms fuel the skincare market's expansion by providing accessible and convenient purchasing options for consumers seeking targeted skincare solutions. ## Related on Trend Hunter - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Serum-Infused Collagen Eye Masks](https://www.trendhunter.com/trends/collagen-eye-masks.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md)