# Hair-Nourishing Noodle Meals Peyoung's Instant Stir-Fry Noodles Have Nutrient-Dense Ingredients By Laura McQuarrie | Published 2018-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-stir-fry-noodles References: [soranews24](https://soranews24.com/2018/11/26/yakisoba-company-teams-up-with-shampoo-brand-launches-new-flavor-that-boosts-hair-growth/) & [peyoung.co.jp](http://www.peyoung.co.jp/products/1073/) Japanese instant stir-fry noodles brand Peyoung has introduced a number of uniquely flavored products over the years but its newest release comes in collaboration with men’s hair shampoo brand Scalp D. The Scalp D Yakisoba is packed with ingredients that are rich in nutrients, specifically those that are beneficial for [promoting hair growth](https://www.trendhunter.com/trends/hair-care-growth-vitamins). Some of the unique additions that can be found in the yakisoba meal include kombu and seaweed, salmon and loquat leaf extracts, as well as hijiki, a brown sea vegetable that is known as a rich source of dietary fiber and minerals. These ingredients are called out on the dark packaging for the product, alongside messaging that targets men who are troubled by hair loss. This [stir-fry noodle product](https://www.trendhunter.com/trends/itsu-noodles-broth) is just one example of how nutrient-dense foods and beverages are now being used to nourish consumers from the inside out and address specific health concerns. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hair-nourishing Foods:** Nutrient-dense foods that promote hair growth and health. - **Collaborative Products:** Partnerships between food and personal care brands to provide custom health products. - **Targeted Messaging:** Products that address specific health concerns with targeted messaging. ### Industries Being Reshaped - **Food and Beverage:** Innovations in nutrient-dense foods for health and beauty benefits. - **Personal Care:** Collaborations between food and personal care brands to create customized health products. - **Marketing and Advertising:** Opportunities for targeted messaging in product marketing to address specific health concerns. ## Related on Trend Hunter - [Protein-Rich Instant Noodles](https://www.trendhunter.com/trends/the-gym-kitchen-instant-noodles.md) - [Plant-Powered Umami Noodles](https://www.trendhunter.com/trends/high-protein-instant-ramen.md) - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md) - [Nutrient-Dense Comfort Meals](https://www.trendhunter.com/trends/kanzen-meal.md) - [Air-Fried Legume Noodles](https://www.trendhunter.com/trends/bamnut-noodles.md) - [Growth-Encouraging Therapeutic Shampoos](https://www.trendhunter.com/trends/therapeutic-shampoo.md) - [Specialized Hair Solutions](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo.md) - [Hair Growth Drink Mixes](https://www.trendhunter.com/trends/procollagen-peptide-supplement.md) - [Hair Care-Focused Supplements](https://www.trendhunter.com/trends/hair-care-growth-vitamins.md)