# Smokey Eye Makeup Sonia Kashuk's 'Instant Smoke Stick' is Both Eye Shadow and Liner By Joey Haar | Published 2017-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instant-smoke-stick References: [intl.target](https://intl.target.com/p/sonia-kashuk-instant-smoke-stick/-/A-51431559?clkid=4c09d9e2N82fbdcca370afe75efcb069d&lnm=81938&afid=Skimbit%20Ltd.&ref=tgt_adv_xasd0002) They say that the eyes are the windows to the soul, and with the 'Instant Smoke Stick' from Sonia Kashuk, those windows are liable to steam up. The two-in-one makeup stick offers eye shadow and liner, making it a convenient product to add to one's makeup arsenal. The shadow end of the Instant Smoke Stick is a roller that wearers can swipe across their lids and then blend in manually. On the other end, the precise liner pen can add definition or be used on its own. In concert, the two side of the stick can be used for "everything from a dramatic smoky eye to a precise cat-eye in seconds." Beyond the dual functionality, the product is made with a durable formula that lasts up to 24 hours per application. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dual-function Makeup Products:** Opportunity for developing innovative beauty products that offer multiple functionalities, providing convenience and versatility to consumers. - **Roller Shadow Application:** Potential for creating unique eye shadow applicators that utilize roller mechanisms, offering ease of use and seamless blending. - **Long-lasting Makeup Formulas:** Possibility for developing durable makeup formulas that provide extended wear time, catering to consumers seeking all-day or long-lasting makeup. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity for beauty brands to create dual-function makeup products with innovative formulas and application methods. - **Fashion and Retail:** Potential for retailers to collaborate with makeup brands in offering dual-function makeup products that align with fashion and beauty trends. - **Product Design and Manufacturing:** Opportunity for product designers and manufacturers to explore novel applicator designs for eye shadow and liner products, enhancing user experience and functionality. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md)