# Instant Sex In A Bottle? Revolutionary Aphrodesiac Enters Phase 3 By Dan Gould | Published 2007-06-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/instant-sex-in-a-bottle-revolutionary-aphrodesiac-that-will-rock-your-world References: [buzzfeed](http://buzzfeed.com/buzz/PT-141) & [sfgate](http://sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=3&entry_id=1849) Instant sex in a bottle? PT-141 is a drug in development that reportedly increases sexual desire and performance in men and women. Bremelanotide is a derivative of Melanotan II, a substance originally used as a [sunless tanning agent](https://www.trendhunter.com/trends/spray-tan-body-mist). Researchers noticed that although it did give you a tan, it had unexpected side effects. Those being sexual arousal and [spontaneous erections](https://www.trendhunter.com/trends/drugless-erectile-dysfunction-remedies-vertica-aims-to-enhance-erectile-qua). PT-141 does not come with many of the side effects associated with other 'sex drugs" because it acts on the brain and not the vascular system. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sexual Enhancement Drugs:** Disruptive innovation opportunity: Developing safer and more effective alternatives to traditional 'sex drugs'. - **Neuropharmacology:** Disruptive innovation opportunity: Exploring the potential of brain-targeted drugs for enhancing sexual desire and performance. - **Personal Care Products:** Disruptive innovation opportunity: Creating innovative topical solutions that can have unexpected positive side effects, such as increased sexual arousal. ### Industries Being Reshaped - **Pharmaceuticals:** Disruptive innovation opportunity: Developing and commercializing PT-141 and other novel drugs for sexual enhancement. - **Health and Wellness:** Disruptive innovation opportunity: Integrating neuropharmacology and innovative personal care products to meet the growing demand for sexual enhancement solutions. - **Cosmetics:** Disruptive innovation opportunity: Incorporating ingredients with unexpected positive side effects, like increased sexual arousal, into personal care and cosmetic products. ## Related on Trend Hunter - [Male Pre-Intimacy Supplements](https://www.trendhunter.com/trends/sexual-performance-booster.md) - [Sexual Performance-Improving Patches](https://www.trendhunter.com/trends/morari.md) - [Discrete Intimate Serums](https://www.trendhunter.com/trends/arousal-serum.md) - [Mind-Body Intimacy Supplements](https://www.trendhunter.com/trends/moisture-mood.md) - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Men's Sexual Health Aids](https://www.trendhunter.com/trends/red-boost.md) - [Euphoric Intimate Oils](https://www.trendhunter.com/trends/mood-maker-by-playground.md) - [Sexual Performance Gummies](https://www.trendhunter.com/trends/elm-and-rye.md)