# Scorchingly Spicy Sandwich Spreads Instant Regret Peanut Butter is for Nutty Heat Seekers By Gil Cohen | Published 2012-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-regret-peanut-butter References: [thegreenhead](http://www.thegreenhead.com/2012/12/12-million-scoville-instant-regret-worlds-hottest-peanut-butter.php) & [firebox](http://www.firebox.com/product/5624/Instant-Regret-Peanut-Butter) For those who want to feel as though they have just been kicked in the mouth by a raging bull and also love peanuts, the Instant Regret Peanut Butter is their best bet. With a ranking of 12 million on the Scoville Heat Scale, this spread is only for the most masochistic of peanut lovers. It is infused with the [Bhut Jolokia Ghost Chili Pepper](https://www.trendhunter.com/trends/ghost-burrito), aka the hottest chili pepper in the entire world. If you still need a better idea of just how spicy this [peanut butter](https://www.trendhunter.com/trends/sage-onion-stuffing-peanut-butter) is, think about what it must feel like to swallow a burning torch without the flames ever going out. The Instant Regret Peanut Butter is also made with [coarsely chopped peanuts](https://www.trendhunter.com/trends/snak-club-x-hot-ones) in it, so you get the nutty crunch that you love. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Extreme Spicy Foods:** The trend towards increasingly spicy foods presents an opportunity for innovative food industry professionals to experiment with new and unique flavor combinations. - **Novel Nut Butter Flavors:** The trend towards unconventional nut butter flavors such as spicy peanut butter presents an opportunity for food manufacturers to appeal to adventurous consumers. - **Scoville Heat Scale Applications:** The trend towards incorporating Scoville Heat Scale rankings and measurements in food products presents an opportunity for professionals to develop innovative and customized spicy food offerings. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can experiment with new and unique flavor profiles using spicy ingredients to appeal to adventurous consumers. - **Gourmet & Specialty Food Retail:** Gourmet and specialty food retailers can cater to the growing market for spicy food products by stocking and promoting items such as spicy nut butters. - **Restaurant & Catering:** Restaurants and catering companies can develop bold and innovative spicy dishes that incorporate new and unusual flavors and ingredients. ## Related on Trend Hunter - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md) - [Incredibly Spicy Chocolate Bars](https://www.trendhunter.com/trends/worlds-hottest-chocolate-bar.md) - [Spicy Pepper-Based Jellies](https://www.trendhunter.com/trends/profanity-jam.md) - [World’s Hottest Cream Cheeses](https://www.trendhunter.com/trends/worlds-hottest-cream-cheese.md) - [Spicy Sunflower Snacks](https://www.trendhunter.com/trends/smackin-cheddar-ghost-pepper.md) - [Fiery Chocolate Bars](https://www.trendhunter.com/trends/monkey-bars.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Extra-Spicy Hot Pepper Grinders](https://www.trendhunter.com/trends/extreme-hot-pepper-grinder-set.md)