# Instant Plant-Based Meals kencko Launched Three New Flavors of Its Sustainable Instant Meals By Grace Mahas | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-plantbased-meals References: [shop.kencko](https://shop.kencko.com/pages/shop/bowls)  kencko, the B-corp brand dedicated to food-on-the-go, has launched three new flavors of its instant meals. The new flavors include Pasta Primavera, Classic Tomato Soup, and Garden Lentil Salad. With just a few drops of hot water, the chef-crafted bowls are ready in minutes, using the same freeze-dried method beloved for its ease, nutrition, and shelf stability. These meals provide 4 of the 5 daily recommended servings of fruits and vegetables, so they can be enjoyed at home or on the go. Available only on kencko.com and starting at $4.99 per bowl for subscribers, a subscription contains an assorted box of 16 bowls. Subscriptions are flexible, allowing for pause or cancellation at any time, even after one box, and your first box comes with a free insulated bowl and spork. Plus, each box of 16 kencko bowls saves around 3.5 pounds of food waste. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 60% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Instant Plant-based Meals:** The rise of instant healthy plant-based meal alternatives with extended shelf life offers opportunities in food manufacturing and home delivery services. - **Subscription Meal Services:** Subscription-based meal services offer disruptive innovation through personalized meal plans that cater to dietary preferences, lifestyles, and the demand for sustainable, high-quality meals. - **Eco-friendly Packaging:** Offering easy-to-carry packaging that is eco-friendly and recyclable will be a key driver for meal delivery service providers and packaging manufacturers to respond to the growing demand for sustainability. ### Who This Affects Most - **Food Manufacturing:** The introduction of instant plant-based meals and food-to-go options presents food manufacturing companies with disruptive innovation opportunities to develop healthy, ready-to-eat meal solutions with longer shelf lives. - **Meal Delivery Services:** Meal delivery services can capitalize on the trend of instant plant-based meals by offering personalized, weekly, and monthly subscription services to cater to the demand for tasty, healthy, and convenient meal options. - **Packaging Manufacturing:** Packaging manufacturers can leverage eco-friendly and recyclable packaging materials to create convenient takeaway options for the growing number of consumers seeking sustainable, on-the-go food alternatives. ## Related on Trend Hunter - [Freeze-Dried Meal Bowls](https://www.trendhunter.com/trends/ready-to-heat-bowl.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Instant Lentil Meals](https://www.trendhunter.com/trends/lentil-meals.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Ready-to-Heat Lunch Bowls](https://www.trendhunter.com/trends/lunch-bowls.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md)