# Highlighting Hair Sprays IGK's Amaro Highlight Spray Creates an Instant Ombre Effect on Hair By Laura McQuarrie | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instant-ombre References: [popsugar](https://www.popsugar.com/beauty/Hair-Contouring-Trend-46515491?stream_view=1#photo-46521919) & [igkhair](https://www.igkhair.com/products/amaro-ombre-highlight-spray) Adding just a few simple highlights to hair is a process that can take up nearly an hour at a salon but [IGK](https://www.trendhunter.com/trends/good-behavior) offers an [easy-to-use at-home product](https://www.trendhunter.com/trends/aerosol-hair-products) for creating an instant ombre. With a quick mist, the Amaro Ombre Highlight Spray creates dimension and highlights by depositing pigments exactly where desired. The product from IGK has a formula that is not only vegan and cruelty-free but also conditioning, safe to use on color-treated hair and useful for sharing additional benefits like [UV and heat protection](https://www.trendhunter.com/trends/dream-blowout-glass). A new wave of innovative hair products that are branded as highlighting and contouring sprays are making their way to the market, helping consumers to achieve greater dimension without a time-consuming trip to the salon. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Instant Highlighting Sprays:** The rise of instant highlighting sprays provides consumers with an easy and convenient way to achieve salon-quality hair highlights at home. - **Vegan and Cruelty-free Formulas:** The increasing demand for vegan and cruelty-free hair products presents an opportunity for brands to develop innovative formulas that meet ethical consumer preferences. - **Multi-benefit Hair Sprays:** Hair sprays that offer additional benefits such as UV and heat protection not only provide convenience but also cater to the growing demand for all-in-one hair care solutions. ### Who This Affects Most - **Beauty:** Beauty industry players can capitalize on the trend of instant highlighting sprays by developing innovative products that offer easy, at-home hair highlighting solutions. - **Hair Care:** The hair care industry has an opportunity to create vegan and cruelty-free hair sprays with conditioning properties to cater to the needs of conscious and health-conscious consumers. - **Consumer Goods:** Incorporating additional benefits like UV and heat protection into hair sprays can help consumer goods brands differentiate their products and meet the growing demand for multi-functional hair care products. ## Related on Trend Hunter - [Nostalgic Hair Lighteners](https://www.trendhunter.com/trends/hair-lightener.md) - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Aerosol Hair Product Lines](https://www.trendhunter.com/trends/aerosol-hair-products.md) - [In-Shower Hair Glosses](https://www.trendhunter.com/trends/hair-gloss.md)