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# Instant Miso Cubes
Eden's Freeze-Dried Miso Cubes Quickly Make Soup with the Addition of Water

By Laura McQuarrie | Published 2016-04-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/instant-miso
References: [trndmonitor](https://trndmonitor.com/product-launch-eden-organic-new-instant-miso-soups-red-and-white/) & [edenfoods](http://www.edenfoods.com/store/macrobiotic-specialty/miso.html)

There are dozens of [instant miso soup products](https://www.trendhunter.com/trends/miso-tasty) on the market that take the form of [powder-filled packets](https://www.trendhunter.com/trends/coin-broth) that promise to authentically replicate the taste and texture of this beloved Asian soup. Rather than condensing its recipe into a powdered form, Eden created an all-new instant miso that consumers can quickly make from a freeze-dried base.

Freeze-drying the miso from fresh ensures that all of the subtleties of the soup's high-quality ingredients are properly captured. Eden is now producing both a Red Miso Soup and a White Miso Soup using traditional ingredients and a format that's highly appealing to time-starved people.

In order to prepare these soups, it's as simple as adding eight ounces of water to a single cube. As an on-the-go option, this inventive instant miso eliminates the perils of spilling soup during transportation.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Freeze-dried Miso:** The freeze-drying process preserves the flavor and quality of miso soup ingredients, offering an opportunity for companies to explore other freeze-dried food products.
- **Instant Soup Cubes:** The convenient format of soup cubes opens up possibilities for other instant soup flavors and variations, providing opportunities for new product development.
- **Time-saving Foods:** The demand for quick and easy meal options continues to grow, creating a market for innovative time-saving food products beyond miso soup.

### Industries Being Reshaped

- **Food Packaging:** The packaging industry can explore new designs and materials to ensure the convenience and preservation of freeze-dried food products like miso cubes.
- **Ready-to-eat Meals:** Companies in the ready-to-eat meals industry can incorporate freeze-dried miso cubes into their product lines, offering customers a flavorful and convenient soup option.
- **Health Food:** Health food companies can develop freeze-dried soup cubes that cater to specific dietary needs and preferences, providing nutritious and convenient options.

## Related on Trend Hunter

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