# Beautifying Matcha Sachets Panatea's Single-Serve 'GLOW' Instant Latte is Enriched with Biotin By Laura McQuarrie | Published 2017-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-latte References: [wellandgood](https://www.wellandgood.com/good-food/panatea-instant-biotin-matcha-glow/) & [panateamatcha](https://www.panateamatcha.com/collections/both/products/instant-matcha-latte?variant=4936975187998) There are countless [single-serve sachets](https://www.trendhunter.com/trends/daily-functional-drinks) available on the market for consumers who love instant lattes, but Panatea sets itself apart by creating a green tea powder that emphasizes its beauty benefits. On its own, green tea is known for being incredibly rich in antioxidants, which play an essential part in fighting free radicals and visible signs of aging. Panatea's GLOW Instant Matcha Latte features matcha green tea powder that is enriched with biotin, which supports hair, nail and skin health. Some of the other ingredients that can be found in the [instant latte product](https://www.trendhunter.com/trends/superfood-instant-latte) include: organic cane sugar, oat milk powder, coconut water powder and chlorella. Unlike many premium [powdered green tea products](https://www.trendhunter.com/trends/melo-matcha) that call for special whisks and rituals for serving, this vanilla-flavored instant green tea powder from Panatea dissolves quickly in either hot or cold water to create a delicious, nourishing drink that can instantly be enjoyed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Instant Latte Sachets:** Opportunity to create innovative, single-serve instant latte sachets with unique flavor profiles or added benefits. - **Beauty-enhancing Tea Powders:** Potential for developing green tea powders enriched with beauty-enhancing ingredients for improved skin, hair, and nail health. - **Convenient, Dissolvable Green Tea:** Disruptive opportunity to create fast-dissolving green tea powder products that can be enjoyed instantly in both hot and cold water. ### Who This Affects Most - **Beverage:** Innovative beverage companies can explore the creation of premium instant latte sachets with unique flavors and beauty-enhancing additives. - **Health and Beauty:** The health and beauty industry can incorporate beauty-enhancing tea powders into their product offerings to cater to consumers looking for natural beauty supplements. - **Food and Hospitality:** The food and hospitality industry can offer convenient, dissolvable green tea options to provide customers with quick and nourishing beverage choices. ## Related on Trend Hunter - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md) - [Beauty-Focused Tea Blends](https://www.trendhunter.com/trends/glow-tea-blend.md) - [Probiotic-Powered Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-with-probiotics.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Matcha Collagen Supplements](https://www.trendhunter.com/trends/daily-collagen-matcha-latte-peptides.md) - [Portable Matcha Packets](https://www.trendhunter.com/trends/sugarfree-sweetened-matcha-to-go.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md)