# Instant Probiotic Tea Powders The Superfoods Company Instant Kombucha is Quick to Prepare By Michael Hemsworth | Published 2022-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/instant-kombucha References: [foodbev](https://www.foodbev.com/news/superfoods-company-launches-instant-kombucha-formula/) & [superfoodscompany](https://superfoodscompany.co.uk/)  The Superfoods Company Instant [Kombucha](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) is being launched by the UK-based functional powder brand as a new refreshment solution for consumers seeking out a way to enjoy the benefits of the [probiotic tea](https://www.trendhunter.com/trends/spraga-kombucha) in an easier way. The powder features black tea that has been paired with all-natural ingredients like apple cider vinegar and comes in packs with 30 servings each. The product is reported by the brand to have a recipe that is rich in [polyphenols, flavonoids and probiotics](https://www.trendhunter.com/trends/matcha-latte-with-probiotics) to help improve overall gastrointestinal health, while also providing additional anti-inflammatory benefits and more. The Superfoods Company Instant Kombucha is arriving now from the brand's website in three flavors including Pomegranate, Grapefruit and Mixed Berry, which are priced at £30 each. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Instant Probiotic Tea Powders:** The trend of providing probiotic benefits in easier and quicker ways by introducing instant tea powders in different flavors. - **Functional Powder Brands:** The trend of functional powder brands developing more products that offer additional health benefits to consumers in convenient ways. - **Improved Gastrointestinal Health Products:** The trend of developing products that aid in improving gastrointestinal health through natural and probiotic ingredients with anti-inflammatory benefits. ### Sectors Adopting This - **Food and Beverage:** Innovative companies in the food and beverage industry can explore the creation of instant tea products that incorporate natural and probiotic ingredients to offer health benefits to consumers. - **Health and Wellness:** Businesses in the health and wellness industry can leverage the trend of functional powder brands and create more convenient and accessible health solutions that aid in improving gastrointestinal health and offer additional anti-inflammatory benefits. - **Consumer Goods:** Companies in the consumer goods industry can explore the trend of incorporating natural and probiotic ingredients in their products and create more accessible and convenient solutions for consumers seeking ways to improve their overall health and wellbeing. ## Related on Trend Hunter - [Powdered Kombucha Supplements](https://www.trendhunter.com/trends/advocare-harmony.md) - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Gut Health Hydration Powders](https://www.trendhunter.com/trends/liquid-iv.md) - [Kombucha-Based Hydration Supplements](https://www.trendhunter.com/trends/probiotic-hydration-powder.md) - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Probiotic Private Label Refreshments](https://www.trendhunter.com/trends/juice-company-kombucha.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md)