# Instant Accent Breath Sprays Freshen Your Breath and Pick Up An Irish Brogue By Vincent Salera | Published 2009-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instant-irish-accent-speak-with-an-irish-accent-just-in-time-for-st-patrick References: [blueq](http://www.blueq.com/shop/item/114-productId.125837295_114-catId.117440520.html) I just love the [novelty products](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) over at BlueQ.com. Just in time for St. Patrick's Day, you can now speak with an Irish accent with just one spritz of Instant Irish Accent [Breath Spray](https://www.trendhunter.com/trends/breathrox-breath-mints). The copy is a hoot as well, with ads that promise “Hours of entertainment, impress your boss, fool your friends,” and “Fresh on the tongue like mist off the cliffs of Moher.” **Implications** - Youth consumers value irony first and foremost. Services and products that position themselves as being superfluous and [togue-in-cheek](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt) resonate with this group. Companies should take this into consideration when pitching products to this demographic to foster a deeper engagement with the brand. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 7% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Novelty Products:** Creating and marketing novelty products that offer unique and entertaining experiences can attract the attention of youth consumers. - **Irish Theme:** Incorporating Irish themes or cultural elements into products can capitalize on seasonal events like St. Patrick's Day to create excitement and boost sales. - **Youth Engagement:** Developing products and services that appeal to the ironic and tongue-in-cheek preferences of youth consumers can foster deeper brand engagement. ### Where This Applies - **Consumer Goods:** The consumer goods industry can tap into the demand for novelty products by creating unique and entertaining items with wide appeal. - **Event Planning:** Event planning businesses can leverage Irish-themed products to enhance the experience and atmosphere of seasonal events like St. Patrick's Day celebrations. - **Advertising and Marketing:** Advertising and marketing agencies can help brands target and engage with youth consumers by developing campaigns that incorporate irony and humor. ## Related on Trend Hunter - [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md) - [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md) - [Luxury Oral Health Sprays](https://www.trendhunter.com/trends/selahatin-escapist.md) - [Multifunctional Oral Sprays](https://www.trendhunter.com/trends/vitamin-mouth-spray.md) - [Edible Savory Sprays](https://www.trendhunter.com/trends/tofurky-gravy-spray.md) - [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md) - [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md)