# Interactive Content Streaming Protocols Instant Interactive Develops GREG to Enhance Entertainment By Kalin Ned | Published 2020-04-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instant-interactive References: [instantinteractive.io](https://www.instantinteractive.io) & [venturebeat](https://venturebeat.com/2020/03/12/gpeg-can-make-streaming-of-games-and-animations-far-more-efficient-and-interactive/) [Instant Interactive](https://www.trendhunter.com/trends/aipowered-instant-video) has developed a "revolutionary middleware protocol that streams rich 3D content in a way that enables efficient local rendering on any device." This new tech carries with it implications for both the world of games and cable, as well as advertising. Dubbed 'GREG' (Geometry PUMP Engine Group), the tech replaces [video-based streaming](https://www.trendhunter.com/trends/comcast-xfinity-low-latency) and delivers a high-quality interactive environment without compromising the viewing experience. Instant Interactive envision this content streaming protocol to be useful for the gaming and the entertainment industry, more specifically cable and OTT programming. GREG boasts an instantly delivered "six-degree-of-freedom interactivity." Thanks to the superior quality capabilities of 3D content, audiences will be able to explore and immerse themselves in visually enriched alternative narrative arcs. Image Credit: Instant Interactive ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Revolutionary Middleware Protocol:** This innovative streaming protocol opens up opportunities for immersive interactive experiences in the gaming and entertainment industries. - **High-quality Interactive Environment:** The development of GREG allows for delivering rich 3D content with seamless interactivity, offering new possibilities for engaging user experiences. - **Visually Enriched Alternative Narrative Arcs:** The use of advanced 3D content streaming technology like GREG enables the creation of visually stunning and interactive storytelling experiences. ### Who This Affects Most - **Gaming Industry:** GREG's streaming protocol can revolutionize gaming by providing a seamless interactive environment that enhances gameplay and player immersion. - **Entertainment Industry:** The entertainment industry can benefit from GREG's streaming protocol by offering enhanced interactive content for cable and OTT programming, providing audiences with immersive and engaging experiences. - **Advertising Industry:** GREG's interactive streaming protocol presents opportunities for advertisers to create immersive and interactive advertisements, capturing and retaining audience attention in new ways. ## Related on Trend Hunter - [Real-Time Rendering Tools](https://www.trendhunter.com/trends/glossi.md) - [Gaming Experience-Enhancing Innovations](https://www.trendhunter.com/trends/inspired-entertainment1.md) - [Groundbreaking LED Panel Technologies](https://www.trendhunter.com/trends/led-panel-technology.md) - [AI-Generated Streaming Services](https://www.trendhunter.com/trends/dreamflare-ai.md) - [AI Esports Broadcasting Analytics](https://www.trendhunter.com/trends/grid-esports-1.md) - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Modular Web3 Gaming Platforms](https://www.trendhunter.com/trends/gr1d.md) - [Innovative Digital Signage](https://www.trendhunter.com/trends/creative-realities.md) - [Cloud-Based Game-Streaming Services](https://www.trendhunter.com/trends/amazon-gamelift-streams.md)