# Instant Gaming Startups Playco is a New Startup That Bets on the Emerging Market of Casual Gaming By Kalin Ned | Published 2020-09-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/instant-gaming References: [fastcompany](https://www.fastcompany.com/90552216/zyngas-cofounder-bets-that-the-next-big-thing-is-instant-gaming?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+fastcompany/headlines) & [play.co](https://www.play.co/) Instant gaming is emerging as the new frontier in the industry and most recently, Justin Waldron—the co-founder of successful mobile gaming company [Zynga](https://www.trendhunter.com/trends/sugartown) which has produced blockbuster titles like Zynga Poker and FarmVille—announced the launch of his new startup. Titled 'Playco,' the company will seek out to develop accessible web-based and mobile games that will not require any pre-installation or downloads. Waldron maintains that Playco's mission is “to bring the world closer together through play.” It plans to do so through [instant gaming](https://www.trendhunter.com/trends/crtrdg), of course. The company will produce multi-player experiences that are meant to be shareable and played on social technology like social media platforms and conferences services such as [Zoom](https://www.trendhunter.com/trends/acta). In this way, Playco fills a void and facilitates connection in an era that we all need to be a little bit distanced. Image Credit: Playco ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Instant Gaming:** Disruptive innovation opportunity: Develop web-based and mobile games that don't require pre-installation or downloads. - **Multi-player Experiences:** Disruptive innovation opportunity: Create shareable games designed for social media platforms and conference services, enhancing online connection and engagement. - **Social Technology Integration:** Disruptive innovation opportunity: Explore integrating gaming experiences into social media platforms and other online communication tools for seamless entertainment and connection. ### Where This Applies - **Gaming:** Disruptive innovation opportunity: Leverage instant gaming to attract a wider audience and create a new category of accessible and convenient gaming experiences. - **Mobile Apps:** Disruptive innovation opportunity: Develop mobile app platforms that focus on instant gaming, providing users with on-demand entertainment without the need for installations or downloads. - **Social Media:** Disruptive innovation opportunity: Incorporate instant gaming features within social media platforms, offering users new ways to interact, connect, and engage with others. ## Related on Trend Hunter - [Web3 Game Development Platforms](https://www.trendhunter.com/trends/build-play.md) - [Cross-Platform Game Studios](https://www.trendhunter.com/trends/playgig.md) - [Interactive Engagement Platforms](https://www.trendhunter.com/trends/playda.md) - [Interactive Party Games](https://www.trendhunter.com/trends/scano-games.md) - [Short-Form Gaming Video Apps](https://www.trendhunter.com/trends/freshcut1.md) - [Social Gaming Networks](https://www.trendhunter.com/trends/playwrk.md) - [Ad-Supported Gaming Services](https://www.trendhunter.com/trends/playmanity.md) - [Monetizable Mobile Gaming Apps](https://www.trendhunter.com/trends/playbite.md) - [Accessible Game Development Apps](https://www.trendhunter.com/trends/crazygames-struckd.md)