# Instant Functional Beverages FreshCap Mushrooms' Mixes Support Focus, Relaxation and Energy By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-functional-beverages References: [prnewswire](https://www.prnewswire.com/news-releases/freshcap-releases-3-new-functional-mushroom-beverages-301224220.html) & [freshcap](https://freshcap.com) Those who need the support of a functional beverage fast will appreciate the convenience that [FreshCap](https://www.trendhunter.com/trends/shroomies) Mushrooms' new trio of instant beverage mixes offer. The instant functional mushroom beverages are available in varieties like Mushroom Coffee, [Focus](https://www.trendhunter.com/trends/focus-fuel) Lion's Mane Elixir and Unwind Reishi Elixir, each of which is fueled by adaptogenic ingredients for mind-body wellness. Mushroom Coffee has the potential to replace regular cups of coffee with a better-for-you alternative fueled by Lion's Mane and [Chaga](https://www.trendhunter.com/trends/what-do-you-coffee) mushrooms. Focus is a caffeine-free blend that also features Lion's Mane mushroom, along with Neumentix spearmint, while Unwind soothes with botanicals, Reishi mushroom, L-theanine and magnesium. As delicious as they are easy to use, the instant beverage mixes only need to be combined in a mug with hot water. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Adaptogenic Beverages:** There is an opportunity for businesses to explore adaptogenic ingredients to create beverages that support mind-body wellness. - **Instant Functional Drinks:** Innovations that provide instant functional drinks offering convenience to consumers are likely to be well-received in the market. - **Mushroom-infused Beverages:** Incorporating mushrooms in beverages is a disruptive innovation opportunity to offer a healthier alternative to the traditional drinks. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore adaptogenic ingredients to create better-for-you beverages, especially those featuring mushrooms. - **Health and Wellness Industry:** The health and wellness industry can incorporate more adaptogenic drinks that support mind-body wellness and offer instant functional benefits. - **Cafes and Restaurants:** Cafes and restaurants can offer mushroom-infused beverages as a healthier alternative for guests and customers to provide a unique and innovative experience. ## Related on Trend Hunter - [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md)