# Dimension-Adding Dry Shampoos Nioxin Unveils Its New Instant Fullness Dry Cleanser for Fuller Hair By Grace Mahas | Published 2019-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instant-fullness-dry-cleanser References: [nioxin](https://www.nioxin.com/en-EN/hair-loss-products/3d-instant-fullness) & [nioxin](https://www.nioxin.com/en-EN/hair-loss-products/3d-instant-fullness) Individuals trying to combat [fine and thinning hair](https://www.trendhunter.com/trends/finne) are now in luck thanks to Nioxin's newest product launch -- the Instant Fullness Dry Cleanser. This state-of-the-art [dry shampoo](https://www.trendhunter.com/trends/essential-dry-shampoo) is the perfect solution for anyone with flat hair who is looking to refresh and volumize their hairstyle. The Instant Fullness Dry Cleanser features two key ingredients that boost volume, including 'Tapioca Starch' which is an oil absorbent material that absorbs follicle-clogging sebum and 'Silica,' which adds diameter to each hair strand while micro-bonding to other hair follicles for a [fuller look](https://www.trendhunter.com/trends/grabity). The progressive formula helps hair look twice as full within seconds and can be easily integrated into your normal morning routine for fresher, fuller, and denser-looking hair. The Instant Fullness Dry Cleanser is available online and at select retailers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Instant Volumizing Dry Shampoos:** The trend of dimension-adding dry shampoos that add volume and thickness to fine, thinning hair creates a disruptive innovation opportunity for hair care companies looking to tap into this market. - **Naturally Derived Hair Products:** The trend of using naturally-derived ingredients, such as tapioca starch and silica, to create volumizing hair care products offers a disruptive innovation opportunity for companies looking to provide clean and sustainable solutions for consumers. - **At-home Hair Care Solutions:** The trend of at-home hair care solutions, such as instant fullness dry cleansers, creates a disruptive innovation opportunity for companies to provide customized and convenient solutions for individuals looking to achieve fuller and denser-looking hair without having to visit a salon. ### Industries Being Reshaped - **Hair Care Products:** The hair care industry can benefit from the trend of dimension-adding dry shampoos by creating innovative volume-boosting products for individuals with fine, thinning hair. - **Natural and Sustainable Products:** The natural and sustainable products industry can create innovative solutions for volumizing hair using plant-based, nontoxic ingredients such as tapioca starch and silica. - **At-home Beauty Solutions:** The at-home beauty solutions industry can create easy-to-use and affordable products such as instant fullness dry cleansers for individuals with busy lifestyles looking for salon-like results at home. ## Related on Trend Hunter - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Detox Dry Shampoos](https://www.trendhunter.com/trends/detox-dry-shampoo.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md)