# Chocolaty Vegan-Friendly Drink Mixes Maltesers Vegan Instant Drink Comes with 10 Servings Per Jar By Michael Hemsworth | Published 2023-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-drink References: [conveniencestore](https://www.conveniencestore.co.uk/products/new-maltesers-vegan-instant-hot-drink-unveiled-by-mars/674840.article) & [maltesers](https://www.maltesers.co.uk)  The [Maltesers Vegan](https://www.trendhunter.com/trends/maltesers-ice-cream-bars) instant drink is being launched by [Mars Chocolate Drinks & Treats](https://www.trendhunter.com/trends/milky-way-milk) as a tasty new product for shoppers to pick up when in need of a chocolaty pick-me-up. The drink mix is characterized by its Maltesers flavor profile that's achieved with no dairy in the mix to make it suitable for vegetarians and vegan consumers alike to enjoy. The mix comes with 10 servings per jar, which is arriving in the UK at launch from [Aldi](https://www.trendhunter.com/trends/aldi-and-choviva) where shoppers can it up for £2.99. General Manager at Mars Chocolate Drinks & Treats Michelle Frost spoke on the new Maltesers Vegan instant drink saying, "We aim to ensure that everyone can enjoy the iconic flavours of our renowned confectionery brands in different forms and formats. With the growing number of consumers seeking vegan products, the launch of Maltesers Vegan was a natural range extension.” ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 12% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Drink Mixes:** The rise of veganism creates opportunities for companies to develop new drink mixes catering to this growing market. - **Dairy Alternative Beverages:** With more consumers seeking dairy-free options, there is potential for continued growth in the dairy alternative beverages industry. - **Flavor Innovation:** Innovation in flavor profiles, such as the Maltesers characterizing flavor, can lead to new and exciting products for consumers to enjoy. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has seen a rise in demand for vegan and dairy-free products, creating opportunities for product development and expansion. - **Retail:** Retailers, such as Aldi, can capitalize on the growing popularity of vegan and dairy-free products by carrying these items in-store or online. - **Consumer Packaged Goods:** The vegan and dairy-free market can spur growth and innovation in the consumer packaged goods industry for those brands willing to adapt to changing consumer preferences. ## Related on Trend Hunter - [Vegan-Friendly Hot Chocolate Drinks](https://www.trendhunter.com/trends/lindt-hot-chocolate.md) - [Canned Candy Bar-Flavored Milks](https://www.trendhunter.com/trends/milky-way-milk.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Vegan Salted Caramel Chocolates](https://www.trendhunter.com/trends/hazelnut-vegan-chocolate-bar.md) - [Vegan Mocha Lattes](https://www.trendhunter.com/trends/nomad-chocolate.md) - [Pudding-Flavored Drink Mixes](https://www.trendhunter.com/trends/horlicks-malt-drink-mixes.md) - [Canned Candy-Flavored Milk Drinks](https://www.trendhunter.com/trends/canned-milk-drinks.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md)