# Remixable Story Clips Bacardi's 'Instant DJ' is a Clever Instagram Stories Hack By Laura McQuarrie | Published 2016-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-dj References: [digitalbuzzblog](http://www.digitalbuzzblog.com/play-bacardis-instagram-dj-experience/) & [instagram](https://www.instagram.com/p/BN-TUZwD6F7/?taken-by=bacardiusa) There are countless brands that use [Instagram](https://www.trendhunter.com/trends/igplayback) Stories on a daily basis as a means of connecting with existing and prospective consumers, but [Bacardi](https://www.trendhunter.com/trends/mtv-video-music-awards1) is taking this social media tool to new heights with 'Instant DJ.' Instant DJ is described as "an Instagram Story hack from Bacardi" that is set up to have two turntables that can be tapped using either the left or right side of one's screen. To remix tracks, users simply use these controls to progress or reverse through the sounds on the Instagram Story. While there have been plenty of creative uses of Instagram's grid, tagging and video features, there have been few to explore the creative possibilities of Instagram Stories as a means of boosting interaction and engagement. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Interactive Social Media Stories:** Brands can develop interactive story features to engage with consumers and boost interaction. - **Real-time Music Remixing:** Incorporating real-time music remixing features can be a disruptive innovation opportunity for music and entertainment industries. - **Innovative Virtual DJ Tools:** Tech companies can explore creating virtual DJ tools like 'Instant DJ' to bring unique experiences to social media platforms. ### Where This Applies - **Alcohol Beverage:** Alcohol and beverage brands can consider incorporating interactive features in their social media marketing campaigns. - **Music and Entertainment:** Music and entertainment industries can explore building virtual DJ tools that provide unique experiences for consumers in real-time. - **Social Media Platforms:** Social media platforms can incorporate more interactive features and tools to enhance user engagement. ## Related on Trend Hunter - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [TikTok Stories](https://www.trendhunter.com/trends/tiktok-stories.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md)