# Instant Curry Cups Nissin's Spicy Curry Meal is Made with Rice Rather Than Noodles By Laura McQuarrie | Published 2016-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-curry References: [gigazine.net](http://gigazine.net/news/20161031-nissin-spicy-curry-meshi-chicken/) & [nissin](https://www.nissin.com/jp/products/items/7722) [Nissin](https://www.trendhunter.com/trends/nissin-cup-noodle-measuring-cup) proudly brands itself as the producer of "the original instant ramen in a cup," but it is now creating an innovative instant curry that's made with a base of rice instead of noodles. The spicy chicken meal looks just like a traditional cup noodle, yet it boasts a filling of rice and other flavoring ingredients to create a spicy chicken meal. In the same way that a classic cup of noodles is prepared, a consumer only needs to add hot water to the fill line and wait about five minutes before stirring and eating. Consumers looking for an ultra-convenient meal are now able to indulge in a flavorful spicy instant curry as an alternative option to eating a noodle soup. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Instant Curry Cups:** The trend of rice-based instant meals can disrupt the instant noodle market and provide new opportunities for innovative flavors and packaging. - **Alternative Instant Meals:** The trend of creating alternative options to traditional instant noodle soups, such as instant curries or other non-noodle based meals, can disrupt the convenience food industry and provide a wider range of meal options for consumers. - **Convenient Spicy Curry:** The trend of ultra-convenient spicy curry meals can disrupt the meal delivery industry by providing a more affordable and accessible option for individuals seeking restaurant-quality food at home or on-the-go. ### Sectors Adopting This - **Instant Food Industry:** The instant food industry can benefit from developing and marketing rice-based instant meals with innovative packaging and flavor options to cater to a wider range of consumers. - **Convenience Food Industry:** The convenience food industry can capitalize on the trend of alternative instant meals that provide healthier and more diverse options for busy individuals seeking a quick meal option. - **Meal Delivery Industry:** The meal delivery industry can disrupt the restaurant industry by offering ultra-convenient spicy curry meals with a more affordable and accessible price point for customers seeking restaurant-quality food at home or on-the-go. ## Related on Trend Hunter - [Flavor-Packed Ramen Noodle Cups](https://www.trendhunter.com/trends/naked-ultimate-ramen.md) - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [Mess-Free Chicken Wing-Inspired Noodles](https://www.trendhunter.com/trends/cup-noodles-wings.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Chili-Infused Asian Noodles](https://www.trendhunter.com/trends/geki.md) - [Instant Noodle Measuring Cups](https://www.trendhunter.com/trends/nissin-cup-noodle-measuring-cup.md) - [Breakfast Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-breakfast.md) - [Gamer-Targeted Noodle Cups](https://www.trendhunter.com/trends/gaming-cup-noodle.md) - [Instant Hybrid Cuisine Products](https://www.trendhunter.com/trends/maruchan-products.md)