# Instant Cold Brew Coffees Trader Joe's Instant Cold Brew Mixes with Hot or Cold Water By Laura McQuarrie | Published 2020-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-cold-brew References: [traderjoes](https://www.traderjoes.com/digin/post/instant-cold-brew-coffee) While making cold brew coffee is a process that takes many hours, [instant coffee](https://www.trendhunter.com/trends/common-coffee) can be prepared in a matter of minutes—and [Trader Joe's](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee) is uniting the best of both worlds with its [Instant Cold Brew Coffee](https://www.trendhunter.com/trends/automatic-cold-brew-machine). Recognizing that not everyone has the time or the setup to make their very own cold brew coffee at home, Trader Joe's created a simple solution made with a base of 100% Arabica coffee beans sourced from India. The key to the product is an all-natural, proprietary extraction method that took years to perfect and it creates a fine, dark powder that's ready to stir into hot or cold water. The result is said to be "full-bodied, dark, and smooth, with a caramel-like aroma and rich, cold-brew coffee taste." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Instant Cold Brew Coffees:** Trader Joe's Instant Cold Brew Mixes with Hot or Cold Water - **Convenience in Coffee Preparation:** Instant cold brews offer a quick and easy way for coffee lovers to enjoy cold brew without the time-consuming process - **Proprietary Extraction Methods:** The development of all-natural, proprietary extraction methods opens up opportunities for unique and innovative coffee products ### Industries Being Reshaped - **Coffee:** The coffee industry can tap into the growing demand for convenient and time-saving coffee products - **Beverage:** The beverage industry can explore the potential of instant cold brews as a new product category - **Food Retail:** The food retail industry can consider stocking instant cold brews to cater to customers looking for convenient coffee options ## Related on Trend Hunter - [Spiced Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-cold-brew-coffee-concentrate.md) - [Cardamom Cold Brew Coffees](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee.md) - [Cold Brew Lemon Teas](https://www.trendhunter.com/trends/cold-brew-black-tea.md) - [Pumpkin Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-flavored-cold-brew-coffee-concentrate.md) - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Simple Dark Roast Coffees](https://www.trendhunter.com/trends/joes-dark-ground-coffee.md) - [Microground Soluble Coffees](https://www.trendhunter.com/trends/diamond-brew.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md)