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# Superfood Chai Mixes
Laird Superfood's Instant Chai is Fueled by a Dairy-Free Superfood Creamer

By Laura McQuarrie | Published 2020-10-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/instant-chai
References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-fuels-tea-lovers-with-the-addition-of-chai-instafuel-to-its-instafuel-collection-301150706.html) & [lairdsuperfood](https://lairdsuperfood.com/products/chai-instafuel)

The newest addition to [Laird Superfood's](https://www.trendhunter.com/trends/maca-latte) Instafuel line is instant [Chai](https://www.trendhunter.com/trends/spiced-chai-latte), which combines the familiar sweet and spicy ingredients of the comforting beverage with a boost from the brand's own Original Superfood Creamer. The plant-based Instafuel Chai has the potential to be enjoyed as an alternative to coffee, and it only needs water to be added to create a perfectly blended, frothy latte. For those who are looking for a replacement for coffee, this comforting beverage contains less than 63 milligrams of caffeine per recipe serving.

The Instafuel Chai blend is made by combining black and rooibos tea, as well as classic chai ingredients like cardamom, ginger, clove and black pepper, plus the creamy and [dairy-free Superfood Creamer](https://www.trendhunter.com/trends/laird-superfood-creamer), which adds a hint of sweetness thanks to the inclusion of organic coconut sugar.

Image Credit: Laird Superfood

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 20% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Beverages:** The rise of plant-based products creates an opportunity to innovate by using new ingredients in beverage mixes.
- **Instant Beverage Mixes:** Creating convenient and easy-to-use beverage mixes allows consumers to enjoy their favorite drinks on-the-go, creating new opportunities for product development.
- **Healthy Comfort Drinks:** Developing new drinks that provide comfort without sacrificing health will be a valuable opportunity to tap into a growing market segment.

### Sectors Adopting This

- **Food and Beverage:** Innovative companies can leverage new ingredients and preparation methods to create new and exciting plant-based beverage products.
- **Packaged Foods:** The convenience and portability of instant beverage mixes can expand into other packaged food items, providing easy and quick meal solutions for consumers.
- **Health and Wellness:** Developing products that cater to the growing demand for healthy, natural, and vegan-friendly options will be a valuable opportunity for companies focused on health and wellness.

## Related on Trend Hunter

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- [Dairy-Free Chai Almond Lattes](https://www.trendhunter.com/trends/chai-almond-latte.md)
