# Curated Wine Cellar Services Sotheby's Instant Cellars Service Offers a Complete Wine Collection By Ell Smith | Published 2018-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instant-cellars References: [psfk](https://www.psfk.com/2018/06/sothebys-wine-instant-cellars-curated-collections.html) & [sothebyswine](https://www.sothebyswine.com/ny/instant-cellars) Having an impressive wine collection takes time, effort and knowledge, but [Sotheby's](https://www.trendhunter.com/trends/collectible-art) has added a helpful resource to its retail selection called [Instant Cellars](https://www.trendhunter.com/trends/instant-indoor-grill) -- a bespoke wine collection that's carefully curated based on one's taste preferences. The valuable service offers a more convenient way for individuals to receive a [fully stocked wine cellar](https://www.trendhunter.com/trends/wine-climate-cabinets) -- a collection that's considered an intelligent investment. In addition to the new alcoholic items, those who use the service will receive a discount of 10% of the listed price as well as a consultation from a wine specialist, making for a streamlined and safe addition to one's home. This service simplifies the tedious process of wine shopping through offering a fully curated selection. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Curated Wine Collections:** Sotheby's Instant Cellars service offers a convenient way to receive a fully stocked, carefully curated wine collection based on taste preferences. - **Intelligent Investments:** Building a wine cellar is considered an intelligent investment, and Sotheby's Instant Cellars service provides a streamlined and safe option for acquiring a fully stocked collection. - **Streamlined Wine Shopping:** Sotheby's Instant Cellars service simplifies the tedious process of wine shopping by offering a fully curated selection and a consultation from a wine specialist. ### Industries Being Reshaped - **Wine Retail:** The curated wine cellar trend presents disruptive innovation opportunities for wine retailers to offer fully stocked collections based on customer preferences. - **Luxury Goods:** Sotheby's Instant Cellars service taps into the luxury goods market by providing a bespoke wine collection that appeals to high-end consumers. - **Home Services:** The Instant Cellars service offers a potential opportunity for home service providers to assist customers in creating and maintaining fully stocked wine cellars. ## Related on Trend Hunter - [Curated Wine Selections](https://www.trendhunter.com/trends/curated-icons.md) - [Premium Wine Storage Solutions](https://www.trendhunter.com/trends/premium-wine-storage.md) - [Fine Wine Metaverses](https://www.trendhunter.com/trends/crurated.md) - [AI Vision Wine Cellars](https://www.trendhunter.com/trends/bespoke-ai-wine-cellar.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [Fine Wine Investment Apps](https://www.trendhunter.com/trends/wine-investment-app.md) - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md) - [Festive Wine Tasting Kits](https://www.trendhunter.com/trends/wine-advent-calendar-collection.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md)