# Tartan-Imitating Towels The Instakilt Turns Your Swimwear Scottish So You're Decent After Your Dip By Amelia Roblin | Published 2014-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instakilt-beach-towel References: [bookofjoe](http://www.bookofjoe.com/2014/09/instakilt-beach-towel.html) & [kotulas](http://www.kotulas.com/deals/instakilt-beach-towel-great-scot) No, you're not looking at a hilarious extra-large-printed kilt that might be worn to a Scottish event; the Instakilt Beach Towel is made to accompany you to seaside, where you can swim and costume up when you've had enough. Sold by Kotula's, the plaid cover-up is 100% cotton and offers a soft and absorbent surface with which you can comfortably dry your wet skin. At 30 inches wide, many women would be able to completely conceal their upper and lower bodies; however, the best way to wear the tartan towel is to wrap it around your waist. Complete with the image of a sporran and tassels on the front, the Instakilt Beach Towel has the detail that you'd find in a traditional Scottish outfit. Nobody could accuse you of being indecently dressed in this wrap, should you endeavor to move right from the beach to the bar. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Scottish-themed Beach Accessories:** Disruptive innovation opportunity: Create a line of Scottish-themed beach accessories, such as beach blankets, umbrellas, and beach chairs, to cater to consumers looking for unique and fun beach gear. - **Costume-inspired Beachwear:** Disruptive innovation opportunity: Design beach towels and wraps that resemble costumes from different cultures and time periods, offering consumers a playful and stylish way to dress up after a swim. - **Ethnic-inspired Beach Fashion:** Disruptive innovation opportunity: Develop a range of beachwear and accessories inspired by various ethnic cultures, offering consumers the opportunity to express their individuality and appreciation for diverse styles while at the beach. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers to create a line of innovative beach towels that not only serve their practical purpose but also make a fashion statement. - **Tourism:** Disruptive innovation opportunity: Partner with tourist destinations to create exclusive beach accessories featuring local motifs and designs, catering to travelers looking for unique souvenirs and immersive experiences. - **Hospitality:** Disruptive innovation opportunity: Offer personalized beach accessories and amenities, such as customized beach towels and cabana rentals, to enhance the guest experience and differentiate your hotel or resort from competitors. ## Related on Trend Hunter - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Quick-Dry Odor-Free Robes](https://www.trendhunter.com/trends/k25-smart-bathrobe-20.md) - [Odor-Free Waffle Textured Towels](https://www.trendhunter.com/trends/k25.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md)