# Social Media Archives Instagram's New Feature Lets You Remove Posts Without Deleting Them By Mary Van Puymbroeck | Published 2017-06-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagrams-new-feature References: [fastcodesign](https://www.fastcodesign.com/90129530/every-app-should-steal-instagrams-latest-feature?partner=feedburner&utm_source=feedly&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner) & [engadget](https://www.engadget.com/2017/06/13/instagram-archive-all-users/) [Instagram's](https://www.trendhunter.com/trends/instarchive) new feature allows users to [archive unwanted photos](https://www.trendhunter.com/trends/lifenote) instead of permanently deleting them. This new feature was included in an update Instagram unveiled earlier this week. Users are able to select photos from their feed and remove them from public view. The app will save the selected images in an archive that can restore the image if needed with likes and comments attached. Instagram's new feature is perfect for those who may want to temporarily remove select posts (like for a job interview) or for those who work hard to [curate a cohesive feed](https://www.trendhunter.com/trends/gridfeed) (a practiced followed by many bloggers and social media personalities). Instagram hopes this will change how its users interact with the app. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Social Media Archiving:** The trend towards social media archiving provides opportunities for companies like Instagram to offer new and innovative features like the ability to archive posts without deleting them. - **Selective Post Management:** Selective post management is becoming a trend that can provide users with greater control and customization when using social media. - **Curation of Social Media Content:** Curation of social media content through archiving and selective post management provides opportunities for developing cohesive and impactful online branding. ### Industries Being Reshaped - **Social Media:** Social media platforms like Instagram can benefit from the trend towards social media archiving by offering users more options and control over their content. - **Online Branding:** The trend towards curation of social media content presents opportunities for companies focused on online branding and marketing to provide tools and services to help users promote a cohesive and positive image. - **Digital Asset Management:** The growing trend towards archiving and selective post management in social media creates opportunities for companies that specialize in digital asset management to expand their services and offerings to include social media platforms like Instagram. ## Related on Trend Hunter - [Social Media Content Downloader](https://www.trendhunter.com/trends/instarchive.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md) - [Secondary Social Profile Features](https://www.trendhunter.com/trends/flipside-1.md) - [Social Media Silencing Features](https://www.trendhunter.com/trends/instagram-quiet-mode.md) - [Teen-Protecting Social Media Features](https://www.trendhunter.com/trends/instagram-limit-restrict.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Private Social Media Services](https://www.trendhunter.com/trends/instagram-close-friends.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md)