# Celebratory App Birthday Icons Instagram's Birthday is Being Celebrated by Reintroducing Old Icons By Ell Smith | Published 2020-10-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagrams-birthday References: [hypebae](https://hypebae.com/2020/10/instagram-birthday-celebration-secret-feature-logo-change-hidden-scroll) & [instagram](https://www.instagram.com/) In an effort to celebrate [Instagram's](https://www.trendhunter.com/trends/retro-instagram-gadget) birthday, users can now change their app's home button icon to any of the five original designs. The app's current icon is a vivid pink and purple expression that loosely resembles the front of a film camera. However, those who have had Instagram for years will remember the app's original icons, which consisted of a Polaroid camera, followed by an animated image of a brown film camera. Now, nostalgic users can temporarily change the icon to one of the pre-existing brand designs, in a move that was introduced to thank users for being apart of Instagram's journey. To access this feature, users can go into settings and locate the 'Celebrate With Us' feature. Image Credit: Instagram ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Nostalgic App Icon Design:** Opportunity to create customized app icon designs that evoke nostalgia and resonate with users' memories. - **User-driven Celebrations:** Creating features that allow users to customize their app experience for special occasions, fostering a sense of community and gratitude. - **Icon Personalization:** Opportunity to provide users with more options for customizing app icons to reflect their personal preferences and style. ### Industries Being Reshaped - **Social Media:** Social media platforms can incorporate customizable app icon designs as a way to engage and retain users. - **Mobile Apps:** App developers can explore the concept of personalized app icons to offer unique experiences and increase user satisfaction. - **Graphic Design:** Graphic designers can create a variety of app icon options that cater to users' desire for nostalgia and personalization. ## Related on Trend Hunter - [Retro Social App Devices](https://www.trendhunter.com/trends/retro-instagram-gadget.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Custom Phone Icon Themes](https://www.trendhunter.com/trends/ios-experiences.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Hidden Social App Mini-Games](https://www.trendhunter.com/trends/minigame.md) - [Retro-Inspired Animated Stickers](https://www.trendhunter.com/trends/animated-stickers.md) - [Social Media Troubleshoot Features](https://www.trendhunter.com/trends/rage-shake.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md) - [Creativity-Celebrating Social Media Awards](https://www.trendhunter.com/trends/instagram-rings.md)