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# Corporate Comparison Graphs
The 'Instagram vs. The New York Times' Infographic is Shocking

By Courtney Scharf | Published 2012-05-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-vs-the-new-york-times
References: [designtaxi](http://designtaxi.com/news/352625/Infographic-Instagram-Is-Worth-More-Than-The-New-York-Times/) & [editorial.designtaxi](http://editorial.designtaxi.com/news-instagram250512/1.jpg)

Cleverly created to display a changing corporate landscape, the '[Instagram](https://www.trendhunter.com/trends/tiktok-notes) vs. [The New York Times](https://www.trendhunter.com/trends/wordle-game-show)' infographic is a telling breakdown of how social media is taking over.

Not only drawing comparisons between the editorial institution and the incredibly young app, the chart details the growth between other long-established companies and newcomers. Focusing on print media corporations, who are quickly losing speed, the chart details where the money is at present, and where it's moving towards. Though perhaps shocking to some, the chart is a great reminder of the power of social media and the importance of staying relevant. Also featured in the chart is a 'Top Players' ranking of corporations today, with [Apple](https://www.trendhunter.com/trends/claim-app) steadily leading the way.

Though a frightening picture for some, this chart is an easy-to-understand snapshot of economic and market changes. It provides a telling glimpse into the market today and where it's headed.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 72% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Rise of Social Media:** Opportunity for businesses to leverage social media platforms for marketing and brand building.
- **Decline of Print Media:** Potential for digital media companies to disrupt the traditional print media industry.
- **Dominance of Tech Giants:** Opportunity for startups to challenge and disrupt the dominance of tech giants in various sectors.

### Industries Being Reshaped

- **Social Media Marketing:** Opportunity for businesses to optimize their marketing strategies for social media platforms.
- **Digital Media:** Opportunity for digital media companies to innovate and offer new and engaging content formats.
- **Startups and Digital Disruption:** Opportunity for startups to disrupt established industries by leveraging technology and innovation.

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