# Iconic App-Inspired Photo Histories 'Instagram The Timeline' Infographic Shows The Company's Story By Senduran Bhakthakumaran | Published 2012-04-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-the-timeline References: [theultralinx](http://theultralinx.com/2012/04/instagram-timeline-billion.html) & [visual.ly](http://visual.ly/history-instagram-infographic) What better way to recap the story of [Instagram](https://www.trendhunter.com/trends/instagram-teen-icons) than with the 'Instagram The Timeline' infographic. Depicting the carriage of the company from zero to billion in 17 months, this infographic uses Instagram images to show the progression of the company from a little office to [Facebook's](https://www.trendhunter.com/trends/meta) recent purchase. These pictures have Kevin Systrom and Mike Krieger sitting together at a messy desk having raised $500,000 in funding at the very beginning and progresses to opening the app in Apple's app store. Shayne Sweeney then joins the team, moving on to hashtags and then moving into [Twitter's](https://www.trendhunter.com/trends/thats-one-second) first office in San Francisco! Benchmarks such as $7 million in capital and reaching five million users are also included. Finally, a picture depicting the Facebook logo eating the Instagram logo features the end of the company's run and joining with another social media giant. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Visual Storytelling:** Using infographics to tell the story of a brand's growth can become a popular trend in social media marketing. - **Mergers and Acquisitions:** The trend of smaller companies being acquired by bigger giants will continue as the competition becomes more fierce. - **Innovation in Social Media:** There is room for innovation in the social media landscape, as demonstrated by Instagram's progression from a small app to a social media giant in a short amount of time. ### Industries Being Reshaped - **Social Media:** The social media industry has room for more companies or apps that allow for sharing of visual content in a unique and engaging way. - **Marketing:** Marketing professionals can incorporate infographics into their campaigns to visually depict the growth of a brand or company to consumers. - **Technology:** Advancements in technology provide opportunities for new platforms in the social media industry, as demonstrated by Instagram's growth through the use of app technology. ## Related on Trend Hunter - [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md) - [Expressive App Icons](https://www.trendhunter.com/trends/instagram-teen-icons.md) - [Retro Social App Devices](https://www.trendhunter.com/trends/retro-instagram-gadget.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social Media Content Downloader](https://www.trendhunter.com/trends/instarchive.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [In-App Social Post Schedulers](https://www.trendhunter.com/trends/instagram-2.md)