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# Photo App-Inspired Galleries
Maserati's Event Showcased Results of Its Instagram Takeover Campaign

By Laura McQuarrie | Published 2017-05-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-takeover
References: [eventmagazine](http://www.eventmagazine.co.uk/behind-scenes-maseratis-instagram-takeover/brands/article/1431995) & [instagram](https://www.instagram.com/maserati/?hl=en)

Since November 2015, automotive brand [Maserati](https://www.trendhunter.com/trends/new-maserati-grecale) has been relinquishing control of its [Instagram](https://www.trendhunter.com/trends/instagram-family-popup) account for an [Instagram takeover campaign](https://www.trendhunter.com/trends/beis-bloomingdales-takeover). As a result, those who follow the brand on the photo-sharing app have been able to see Maserati through the eyes of ballerinas, architects and rugby players, who all took a month to share curated content on the Maserati social feed.

Recently, Maserati hosted a 'Maserati Takeover' event at The Vinyl Factory in London to further promote this campaign. Guests were invited to browse a gallery-style setting full of large-scale prints from the content that has been shared to Instagram over the past 18 months as part of the Instagram takeover. As part of the multi-sensory event, they were also treated to live music performances, food and drinks inspired by the all-new Levante SUV.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 31% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Photo-based Gallery Events:** Brands can leverage user-generated content from social media to create immersive gallery experiences for their customers.
- **Instagram Takeover Campaigns:** Companies can engage influencers and customers on Instagram to curate content that showcases their brand's values and unique perspective.
- **Multi-sensory Brand Activations:** Creating events that engage multiple senses, such as live music and themed food and drinks, can enhance brand experiences and drive customer engagement.

### Sectors Adopting This

- **Automotive:** Auto brands can capitalize on Instagram takeover campaigns to showcase their vehicles through unique perspectives, and host immersive gallery events to showcase their brand culture.
- **Hospitality:** Hotels and restaurants can leverage user-generated content to showcase their properties, as well as create multi-sensory experiences for guests through events and activations.
- **Fashion:** Fashion brands can partner with influencers and fans on Instagram to curate content that showcases their brand values and create immersive gallery events that showcase new collections and designs.

## Related on Trend Hunter

- [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md)
- [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md)
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- [Canadian Italian Car Debuts](https://www.trendhunter.com/trends/new-maserati-grecale.md)
- [High-Profile Experiential Luxury Initiatives](https://www.trendhunter.com/trends/global-luxury-partner.md)
- [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md)
- [Immersive F1 Pop-Ups](https://www.trendhunter.com/trends/la-maison-tifosi-nastro-azzurro-00.md)
- [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md)
- [Sea Life-Inspired Furniture Collections](https://www.trendhunter.com/trends/giorgetti-maserati-edition.md)