# Anti-Weight Loss Fitness Bloggers This Instagram Fitness Blogger Shows That Scales are Irrelevant By Riley von Niessen | Published 2016-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-fitness References: [mashable](http://mashable.com/2016/07/27/fitness-blogger-weight-instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [instagram](https://www.instagram.com/mysweatlife/) When it comes to getting fit, most people instantly think of weight loss, however that's exactly what one [Instagram](https://www.trendhunter.com/trends/united-we-sweat) fitness blogger is looking to change the idea of. In order to depict that being healthy and happy doesn't necessary mean seeing a decrease in the number on the scale, Kelsey Wells posts informative images for her followers to see. With this picture progression, the Instagram fitness blogger shows that someone's personal achievements shouldn't be relative to a number. Kelsey Wells explained her own idea of this by saying "I weighed 130 before getting pregnant, so based on nothing besides my own warped perception, I decided my 'goal weight' should be 122 and to fit into my skinniest jeans." Once she started working out for enjoyment however, she noticed that she began to gain weight as she increased her muscle mass. In documenting her fitness progression, Kelsey Wells is looking to change the often damaging media narrative that tells young women they need to weigh less. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity Movement:** By challenging the idea that fitness is solely about weight loss, there is an opportunity to promote body positivity and encourage a more inclusive approach to health and fitness. - **Shift in Fitness Metrics:** This trend highlights a shift away from using weight as the primary metric of fitness progress, creating opportunities for alternative metrics such as strength, stamina, and overall well-being. - **Influencer Impact on Fitness Perception:** Influential fitness bloggers like Kelsey Wells have the power to reshape societal perceptions of fitness and wellness, challenging traditional beauty standards and promoting a more holistic view of health. ### Sectors Adopting This - **Fitness and Wellness:** There is an opportunity for fitness brands and wellness companies to align themselves with the body positivity movement and create products and services that cater to a wider range of fitness goals and preferences. - **Media and Advertising:** The shift in fitness metrics presents an opportunity for media and advertising industries to redefine traditional beauty standards, promote diversity, and support inclusive messaging in their campaigns and content. - **Technology and Wearables:** With the growing influence of fitness influencers, there is a demand for technology and wearables that provide accurate and comprehensive data beyond just weight, such as muscle mass, body composition, and overall fitness level. ## Related on Trend Hunter - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Data-Driven Weight Lifting Apps](https://www.trendhunter.com/trends/workout-logs-gym-tracker.md) - [Destigmatized Weight Health Campaigns](https://www.trendhunter.com/trends/modern-weight-management.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project.md) - [Celebratory Fitness Platforms](https://www.trendhunter.com/trends/become.md) - [Gym Progress Trackers](https://www.trendhunter.com/trends/progress-trackers1.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Fitness Transformation Directories](https://www.trendhunter.com/trends/fat2fit-directory.md)